Idaho Dad Wins $10,000 for Losing 34 Pounds

Wednesday, November 21, 2007 General News
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BEVERLY HILLS, Calif., Nov. 20 Fitness has just announced another $10,000 winner in its MillionDollar Body Game(TM), an ongoing incentive competition that is giving awayover $1,000,000 this year to spur people to lose weight and get in shape.

James "AJ" Sims of Post Falls, Idaho, just won $10,000 for losing 34pounds through a regimen of healthy eating and using the P90X(R) exerciseprogram. Along with over 75 previous winners, he's now eligible for the$250,000 grand prize for Best Transformation of the Year, to be announced in anational television show in March 2008.

The 33-year-old father had struggled with a weight problem as far back asjunior high school. He put on more pounds as he got an office job, married,and had kids. The extra weight was sapping him of energy, making Jimapathetic. "Lack of exercise and years of a terrible diet had made me aprisoner in my own body."

James had a wake-up call one night after his eldest daughter finisheddinner. She saw his stomach sticking out and wondered aloud, "Are you fulltoo, Daddy?" The comment hit home and reminded Jim how exhausted he'd beenmerely carrying his daughter on his shoulders for five minutes during a recentvisit to his parents.

Spurred by an infomercial for P90X, Jim purged his refrigerator andfreezer of quick-fix and fatty foods. After completing a two-day fast, Jimbegan regular workouts. After the 30-day mark, he'd already dropped 30 pounds.

"I now have the energy and enthusiasm that I was lacking, which hasallowed me to be a better father and husband; I really feel health iscontagious and look forward to helping any friends and family who want to makethose changes to write their own success story."

The Million Dollar Body Game was launched in January as the first onlinecontest of its kind. Each month a male and female $10,000 winner is chosen andboth are eligible for the $250,000 grand prize to be awarded in March of 2008.

Like other contestants, Jim submitted the story of his transformation,with before and after photos, and was chosen as the male $10,000 winner forthe month of November. Web visitors can follow his story at

"At Beachbody we're billing this as the ultimate win-win because there areno complaints-every Beachbody and Million Dollar Body customer wins in someway. Just by following the winners' stories online, people have the extramotivation to make positive life changes and become healthier," said CarlDaikeler, CEO of "Obesity is an epidemic in this country.Losing weight takes perseverance and our kind of honest, healthy approach.Seeing others who put in the effort and get the results helps everyone staymotivated and focused."


Launched in January 2007, Million Dollar Body (MDB) is the peer-supportdivision of, including the Million Dollar Body Game. MDB alsohouses the company's peer-to-peer network marketing channel, giving customersthe added incentive to get results and earn an income for helping others tosucceed with a healthy lifestyle.


Founded in 1998 by Carl Daikeler and Jon Congdon, is basedin Beverly Hills, Calif., and is the creator of the nation's most popularin-home fitness and weight loss solutions. Beachbody products include Power90(R), Kathy Smith's: Project YOU(TM), Yoga Booty Ballet(R), Slim in 6(R),P90X(R), Hip Hops Abs(R), and Turbo Jam(R), among many others. Beachbodyprograms combine challenging video-based fitness workouts with easy-to-followdiet guidelines, superior nutritional supplements, and an unparalleledcustomer service and peer-support system. The company's mission is to helppeople achieve their goals and lead a more healthy, fulfilling life.

SOURCE Million Dollar Body

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