WASHINGTON, June 14, 2018 /PRNewswire-USNewswire/ --áToday Hudson Institute released a new study, "Why They Buy: Fighting
"Our findings challenge the 'one-size-fits-all' approach that has long been used to fight obesity in America," said Hank Cardello, Director of the Food Policy Center at Hudson Institute. "By applying consumer segmentation techniques, we can develop the key messages and strategies to motivate action within communities that need it. Snacks, sweet baked goods and restaurants contribute to overconsumption by the obesity segment and these sectors need to join their peer industries in committing to slash calories."
Major findings include:
Hank Cardello leads the Food Policy Center at Hudson Institute, which develops practical, market-oriented solutions to food industry issues and the obesity epidemic. Cardello has published numerous reports examining trends in the adoption of healthier consumer goods, has advised major food companies and the federal government, and is the author of "Stuffed: An Insider's Look at Who's (Really) Making America Fat."
Members of the press interested in interviewing Hank Cardello may contact Hudson Institute Press Secretary Carolyn Stewart, firstname.lastname@example.org and (202) 974-6456.
Hudson Institute is an independent research organization promoting new ideas for the advancement of global security, prosperity and freedom. For more information, please visit www.hudson.org.á
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SOURCE Hudson Institute
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