Huckleberry Makes Sleep Experts 10x More Affordable by Using AI

Tuesday, September 3, 2019 General News
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Company combines human experts and AI to give children and parents a better night's sleep

LOS ANGELES, Sept. 3, 2019 /PRNewswire-PRWeb/ -- Huckleberry aims to aid new parents by analyzing their child's sleep

behavior. By using human experts and artificial intelligence (AI), Huckleberry is able to provide parents with expert analysis on their child's sleep patterns and how to improve them. Previously, parents would pay hundreds, and in some cases thousands, of dollars for a pediatric sleep expert to review, aid, and advise their situation. However, the combination of sleep consultant and AI completely transforms the process, making it far more affordable.

Parents know that getting used to a newborn baby's sleep patterns can be difficult. Newborns understandably need to wake to eat frequently, and their patterns are still developing.

However, research shows that it takes 4 to 6 years after the birth of their first child for parents' sleep satisfaction and duration to recover. According to the National Sleep Foundation, 76% of parents of young children want to improve their child's sleep. Yet, many do not know how or have the finances to pay for a pediatric sleep expert's help.

The California-based tech company was founded by parents Dr. Seng and Jessica Toh. The couple experienced many sleepless nights with their newborn child, who woke up every few hours for 20 months. Despite researching ways to provide better, longer sleep for their child, the Tohs were unable to find a solution. It influenced them to build Huckleberry and give other parents the tools they need to provide high-quality sleep to their children.

What once cost sleep-deprived parents over $100 for a session with a specialist now costs less than $20 with Huckleberry Premium. Over 150,000 families have already signed up to the Huckleberry platform. According to Huckleberry, over 85% of its Premium customers report improved sleep. Families can also access free tools within the app, including SweetSpot®, which predicts when a child will next be ready to sleep, without becoming overtired.

"Sleep has an enormous impact on the person we grow up to become," a Huckleberry spokesperson said. "Research shows chronically disrupted sleep is a widespread problem with many ramifications, including school performance, cognitive development, hyperactivity, obesity, maternal depression, and family disruption. By addressing sleep issues at an early age, we can hopefully improve other areas in the future."

For more information on Huckleberry and to explore Huckleberry Premium, visit

About Huckleberry

Huckleberry is a startup tech company backed by Tamarisc Ventures and Spero Ventures. The company is also a part of the 2019 Promise Venture Studio Fellowship in partnership with the Center on the Developing Child at Harvard University. Huckleberry was founded by Dr. Seng and Jessica Toh after their own experiences of sleepless nights with their firstborn child. It aims to combine the best in data science and pediatric sleep research to identify what works for parents.


SOURCE Huckleberry Labs

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