COLTS NECK, N.J., Jan. 12 Retrofitness, the can't-be-duplicated 1980s-themed fitness chain, has made a bold resolution for 2010 and it's kicking off in Atlanta.
The New Jersey-based fitness franchisor said it will open a 14,200 square-foot club in Smyrna by March, the first of a projected 15 to 20 Atlanta-area locations to open within 24 months. Retrofitness already has 54 locations open in eight states with 80 more clubs in various stages of development.
Expanding to Atlanta is part of a major initiative to grow the Retrofitness brand across the United States by opening locations in select major markets, said Mark Mele, vice president of franchise sales. Retrofitness plans to open 100 gyms in each of the next three years, extending south and west from its East Coast roots.
"We are very excited to introduce Retrofitness to the Atlanta fitness market," said Mele. "Atlanta is a high-energy, vibrant city and we believe consumers will embrace Retrofitness because nothing like it exists in the market today."
The growth of Retrofitness is fueled by its appeal to Gen Xers and everyone else, drawn by its fun, exciting '80s atmosphere, retro color schemes, classic '80s music and "RetroTheatres" that show film classics like Ferris Bueller's Day Off on screens up to 20 feet wide while customers put in their cardio workouts. Customers get it all for an affordable $19.99 monthly membership rate that is guaranteed to never increase.
"We believe a first-class, high-service fitness concept with a low monthly cost is needed in the Atlanta market," Retrofitness founder and CEO Eric Casaburi said. "We believe members will benefit greatly from our services."
The Smyrna Retrofitness will be company-owned and have a staff of between 10 and 20 employees. Retrofitness will open two to three more company-owned gyms in the area as part of its "'hybrid" growth strategy for new markets, which involves first opening one or several company-owned, flagship clubs with the full intent of later selling them to a qualified franchisee, oftentimes along with additional territories in the market.