, Dec. 19, 2019
/PRNewswire-PRWeb/ -- Today, Honest Data, Inc., a market research company, announced the launch of a new program called the Data Library. This program invites Americans to donate their data to show support for the fight against depression.
To donate their data, Americans complete a short survey with questions about their household. The information is then licensed to advertisers and 95% of the proceeds are used to fund free services – such as therapy and medication – for people battling depression.
The survey - available on the Honest Data website - is similar to research studies conducted by the Census Bureau. It collects basic information - such as age, gender, and education - and can be completed in as little as 60 seconds.
Honest Data is hopeful that millions of Americans will donate their data to show support for finding new, and more affordable, ways to treat a mental illness that has led to the tragic deaths of countless friends, family members, coworkers, and neighbors.
The company is also hopeful that advertisers will turn to the Data Library as a more transparent, and accurate, source of information for building marketing campaigns and understanding customers. Advertisers can also use the Data Library to support a meaningful cause.
When announcing the new program, Honest Data CEO Tavis McGinn
shared the following comments: "Millions of Americans suffer from depression and I am one of them. We're asking people to consider donating their data to this new Data Library to help us fund free treatment options for people battling this illness. I believe this program can, and will, make a difference in people's lives."
More information about the Data Library and the actual survey for donating data can be found at: http://www.honestdata.com/overview
About Honest Data, Inc.: Honest Data, Inc. was created by Tavis McGinn
who previously worked at Google and Facebook. The company is focused on helping brands collect feedback from their customers to design better products and marketing campaigns.
SOURCE Honest Data, Inc.