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“In the urban cities, women have timely access to advanced facilities and information that talks about the importance of breastfeeding. However, there is lack of awareness among the women in the rural backdrop. World Alliance for Breastfeeding Action (WABA) indicates that poverty can be reduced significantly through breastfeeding. Hence, it is vital to connect with the people in the rural parts to emphasize the importance of breastfeeding. Through this initiative, we intend to educate them on the critical aspects of breastfeeding that will contribute to the theme of this year’s Breastfeeding Week - Sustainable Development of the society. We regularly conduct such specific programs for rural women to promote the wellbeing of the society,” said Mr. N.V Chakravarthy, General Manager, Himalaya BabyCare.
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Through the session, Mrs. Joyce emphasized on importance of Breastfeeding and its health benefits for children and for mothers themselves. Speaking on the nutritional aspects of mother’s and baby, Lactation consultant Joyce Jaiseelan said “Mothers should exclusively breastfeed for the first six months of life and continue to be breastfeed up to 2 years of age and beyond, considering its extraordinary range of health benefits. Breast milk provides all the nutrients, vitamins and minerals an infant needs for growth in the initial six months. Babies who are breastfed exclusively for the first 6 months, without any formula feeding, have fewer ear infections, respiratory illnesses, and bouts of diarrhoea.”
