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Life science companies continue to strive to create a holistic view oftheir customers in order to better understand customer behavior, needs andvalues. A reliable Customer Data Management Solution (CDM) is the fundamentalcomponent in attaining this 360 degree view of a customer and improvingcustomer satisfaction.
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The project goal is to create the foundation for future data managementinitiatives; create a "Center of Excellence" in MDM with a team that isresponsible for data quality and data governance; re-engineer processes aroundCDM to create a robust, scalable system to manage valuable customer data; andcreate a governance model to guide ongoing customer data management.
"In preparation for its anticipated growth, our client is undertaking amulti-faceted approach to prepare its information framework in 2008,"explained John Seitz, CEO at HighPoint Solutions. "The MDM solution we areproviding is the cornerstone of the initiative. With our expertise, we willprovide an optimal blend of people, business processes, technical, and systemand data architecture to efficiently manage customer data to continuouslydeliver business value."
The first phase of the project will focus on increasing the organizationalawareness of MDM, defining governance processes, establishing the CDMtechnical environment, which will include Siperian's MDM technology, andloading the organizational and professional profiles and addresses from thecompany's disparate data sources.
About HighPoint Solutions LLC
HighPoint Solutions is a premier provider of business-driven IT solutionsto more than 50 clients nationwide in the life science, healthcare andfinancial industries. The company provides business consulting, systemintegration and professional services, including onsite industry-specializedIT staffing, offshore resources, managed hosting and application supportservices.
HighPoint is headquartered in King of Prussia, Pa. with additional officesin New Jersey and Chicago. For more information, visithttp://www.highpoint-solutions.com.Contact: Karen Higgins Sagefrog Marketing (610) 831-5723 [email protected]
SOURCE HighPoint Solutions LLC
