HearAtLast Continues Rapid Expansion, Opening Two New Retail Locations in Richmond Hill and Markham Wal-Mart Stores Number 3195 and 3053

Wednesday, October 31, 2007 General News
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TORONTO, Oct. 30 HearAtLast Holdings, Inc.(Pink Sheets: HRAL) announced that it has received additional licenses fromWal-Mart Canada, a wholly owned subsidiary of Wal-Mart International, Inc.(NYSE: WMT), to open their ninth and tenth hearing-aid clinics in two Torontoarea Wal-Mart Stores. Wal-Mart Store #3195 located at 1070 Major MackenzieDrive in Richmond Hill and Wal-Mart Store #3053 located at 5000 Highway #7Unit Y006A in Markham will both officially open today. This expansion is adirect result of the Company exercising its option under a master licensingagreement with Wal-Mart International which allows HearAtLast to open hearingaid clinics within numerous Wal-Mart locations throughout Canada.

"We are pleased to continue our expansion in the Greater Toronto area inthese two prime locations. Richmond Hill is a stable, well-establishedcommunity and one of the wealthiest suburbs in Ontario. Their consumerdemographic is well suited for our business model. The Markham location isalso quite attractive as it is the high tech capital of Canada and the seventhlargest municipality in Ontario," stated Robert J. Oswald, President ofHearAtLast. "This dual opening further proves that we are streamlining ourexpansion capabilities as we grow the business," Oswald added.

The addition of the Richmond Hill and Markham stores brings the currentcount of HearAtLast clinics co-located in Wal-Mart Stores to 10 locations inCanada, five of which are located in the Greater Toronto Ontario area.

For more information please visit www.hearatlast.com.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operatesits wholly-owned subsidiary HearAtLast Inc., a chain of hearing storesspecializing in the sale of digital hearing aids and testing services. Thecompany develops, owns, and operates hearing aid clinics co-located withinselect Wal-Mart stores throughout Canada. HearAtLast facilities sell aselection of high quality brand name hearing aids and also offer complimentaryscreening tests, clinical hearing tests, instant custom MP3 headphones andcustom hearing protection. The Company's mission is to consolidate the highlyfragmented hearing services industry while providing unparalleled service tothe estimated 30+ million hearing impaired individuals throughout NorthAmerica. After a prescription is approved, the independent on-siteaudiologists and hearing aid practitioners at HearAtLast utilize a refinedprocess to dispense a hearing aid in about an hour.

About Wal-Mart Canada Corp.

Established in 1994 and headquartered in Mississauga, Ontario, Wal-MartCanada operates a growing network of 293 outlets nationwide. In recent yearsmore than 100 Canadian communities have lobbied or petitioned to have aWal-Mart built in their towns. The company employs more than 70,000 Canadiansand has been ranked one of Canada's best employers five of the past six yearsby international human-resources firm Hewitt Associates and Report on BusinessMagazine. For more information about the company, Wal-Mart Canada's firstCorporate Values Report is available at www.walmart.ca.

Safe Harbor

Statements about the Company's future expectations and all otherstatements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of1933, Section 21E of the Securities Exchange Act of 1934, and as that term isdefined in the Private Securities Litigation Reform Act of 1995. The Companyintends that such forward-looking statements be subject to the safe harborscreated thereby.

The above information contains information relating to the Company that isbased on the beliefs of the Company and/or its management as well asassumptions made by and information currently available to the Company or itsmanagement. When used in this document, the words "ant

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