Healthy Lifestyle Company, Upshoot, Announces 2020 Executive & Advisory Team

Tuesday, December 10, 2019 General News
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Top industry experts and independent distributors ("Ambassadors") join to expand company's plant-powered mission.

COSTA MESA, Calif., Dec. 10, 2019 /PRNewswire-PRWeb/ -- Officially launched earlier this year, Upshoot announces their 2020 Executive Team & Advisory Board that will provide strategic and operational leadership to the healthy lifestyle company, under the guidance of Upshoot's CEO, Lourdes Ahn. Utilizing a social selling business model, the company has already seen an increasing number of people across the United States joining as Upshoot Ambassadors (independent distributors) to earn additional income while helping others eat better and feel healthier through plant-powered nutrition.

Reporting to Ahn, the executive and advisory team members are as follows:

Joe Cross (Executive Advisor) – Internationally recognized plant-powered nutrition advocate and award-winning filmmaker of the documentary film, "Fat, Sick & Nearly Dead."

John Laun (VP of Marketing & Sales) – Omnichannel marketing strategist and brand growth driver with diversified experience helping turn lifestyle brands into multi-million-dollar household names.

Stacy Kennedy, MPH, RD/LN, CSO (VP of Program Development) – Board-certified specialist in nutrition and senior clinician at Harvard Medical School Teaching Affiliate hospitals helping companies bridge business development with nutrition science.

Scott Harris (VP of Product Development) – Expert in food science, ingredient sourcing and consumer experience strategy who led the product innovation for top CPG companies and Fortune 500 brands.

Ruud Rinkel (Chief Financial Officer) – Global business strategist and startup expert who has built profitable organizations through financial strategies and growth initiatives.

Dean Anderson (VP of IT & Supply Chain) – 25+ years' experience leading strategy design and implementation for diverse companies—from startups and CPGs, to Fortune 500 brands and multinationals.

"Our executive and advisory team is not only the best-in-class in terms of what they do, but they're also deeply committed to and passionate about our mission to make plant-powered nutrition accessible to everyone," said Ahn. "I feel grateful each and every day to be able to lead such a talented, innovative and collaborative team."

The company has already attracted top industry talent as Upshoot Ambassadors in over 20 states across the U.S. to help others create plant-powered lifestyles through a line of Phytopúr products and specialized Reboot, Weight Loss and Lifestyle nutrition programs.

"We certainly have premium products, but we offer much more than that," said Laun. "Our programs are another point of difference that help ensure meaningful and sustainable results. And that takes the kind of support and guidance you'll find with our amazing Ambassadors. From industry experts, to people passionate about helping others lead a healthier lifestyle, it's been inspiring to see so many people step forward and have success."

To learn more about becoming an Upshoot Ambassador, visit

About Upshoot: Headquartered in Costa Mesa, California, Upshoot is a healthy lifestyle company on a mission to make plant-powered nutrition accessible to everyone, through programs, products and people. The company's Phytopúr product line unlocks the power of plants through science and is distributed through an independent national network of Ambassadors who are passionate about helping others create healthier lifestyles. Learn more at and connect @upshootlife. Email:


SOURCE Upshoot

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