Healthcare CRM is Imperative for Healthcare Providers and Mainstream Adoption is Inevitable to Remain Competitive

Tuesday, September 24, 2019 General News
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Evariant Named in the Gartner Hype Cycle for Healthcare Providers, 2019

FARMINGTON, Conn., Sept. 23, 2019 /PRNewswire-PRWeb/ -- Evariant, the leading healthcare consumer and physician engagement

company, announced today that it was identified as a Sample Vendor in the Gartner "Hype Cycle for Healthcare Providers, 2019"1 report for the third consecutive year. Healthcare CRM was given a high benefit rating in the Priority Matrix for Healthcare Providers, 2019 stating, "the attraction, conversion and retention capabilities of CRM systems have become a table stakes requirement for competitive healthcare organizations."

"Healthcare CRM has always promised a comprehensive view of the customer that extends before and after a care episode with a deep understanding of the patient journey," says Evariant CEO Clay Ritchey. "Since our founding, Evariant has been on the forefront of reimagining the healthcare experience by focusing on consumer-centric innovations that optimize provider growth through smarter patient acquisition and retention. I believe the Hype Cycle for Healthcare Providers, 2019 further confirms that broad scale adoption of consumer engagement solutions is inevitable, and Evariant is excited to be a leader and an innovator as we execute our vision to help healthcare create patients for life."

According to Gartner, Healthcare CRM has an early mainstream maturity and they "anticipate healthcare organizations will continue to accelerate the process of evaluating and implementing CRM solutions over the next five years." The report goes on to suggest "CIOs should be actively identifying opportunities to use CRM whenever a relationship must be established."

Over 1,000 hospitals look to the Evariant Patients for Life Platform™, built for Salesforce.com, to drive high-value service line growth, extend patient lifetime value, and improve network utilization. Backed by robust data and machine learning, providers start with Evariant Insights™ for unprecedented, ondemand access to previously siloed data sets, enabling a deeper understanding of market dynamics, growth opportunities, and the customer journey. Using best next action recommendations from Evariant Insights, clients execute with:

  • Evariant HCRM and Campaign Center to orchestrate multichannel precision marketing campaigns, optimize with real-time data, and measure performance and ROI
  • Evariant Engagement Center to deliver on-the-fly, highly personalized, world-class patient experiences, while improving contact center efficiencies
  • Evariant PRM to prioritize, track, and measure business development and outreach activities while in the field

"Data is the most valuable currency of the healthcare ecosystem," continues Ritchey. "As healthcare providers continue to transition to a real-time digital business and operating model, it's imperative to have a framework and strategy for how the organization tracks the customer journey and manages relationships with consumers, patients, and providers across multiple communication channels and touchpoints over time."

To learn more about leveraging healthcare's only Patients for Life platform, visit evariant.com

1Gartner Hype Cycle for Healthcare Providers, 2019, Laura Craft, Mike Jones, 29 July 2019

ABOUT THE GARTNER HYPE CYCLE Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. Gartner Hype Cycle methodology gives you a view of how a technology or application will evolve over time, providing a sound source of insight to manage its deployment within the context of your specific business goals. Visit the Gartner Hype Cycle Methodologies page to learn more.

GARTNER DISCLAIMER Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

ABOUT EVARIANT Evariant, the healthcare consumer and physician engagement company, enables providers to optimize growth through smarter patient acquisition and retention. Our customers achieve indisputable value through high-value service line growth, improving provider network utilization and planning, and extending patient lifetime value. The Evariant Patients for Life Platform™ delivers actionable intelligence that enables healthcare providers to execute best next actions to find, guide and keep patients for life. Evariant is the trusted advisor to leading healthcare systems representing over 1,000 hospitals nationwide. For more information, visit evariant.com

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SOURCE Evariant



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