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According to GlobalCom's founding healthcare partner Martin Ellis,Chairman of London-based Medicom Group, the inclusion of HealthSTAR in theU.S. means that the network has the expertise to serve healthcare clients inall major markets of the world. "We believe that our unique offering is basedon the specialization of all of our agencies in healthcare and we foundHealthSTAR's approach encompassing policy, brand PR, advocacy, and media to beuniquely compatible with our global model," says Ellis.
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According to HSPR President and Chief Executive Officer Helene Ellison,the alliance is part of a strategic growth plan for the agency. "We are veryexcited to join the GlobalCom PR network of independent agencies because ofour shared commitment to the business and to providing superior clientservice. We think this will be an important competitive advantage for us overbig agency conglomerates."
Founded in 2003 and headquartered in New York, HSPR employs more than 50full-time client-service executives in Consumer Health, Rx and Device andDiagnostics with a system of measuring ROI metrics to support impact of PR onsales and commercial outcomes. The agency's business model combines advocacyand media relations to measurably increase brand share-of-voice in connectionwith clinical, regulatory and marketing milestones; and in coordination withmedical education, promotion and direct-to-consumer advertising.
In the past three years HSPR has won more than 15 industry awardsincluding most recently:
Moreover, HSPR has been named 2006 and 2007 as the fastest growinghealthcare public relations agency in the US by independent industry expertJack O'Dwyer.
About HSPR & HealthSTAR Communications
HSPR is full-service global public relations agency dedicated solely tohealthcare, medical and pharmaceutical communications to professional andconsumer audiences.
HSPR is the sole PR agency within the privately held HealthSTARCommunications, Inc., one of the largest marketing services networks in theindustry. Its 12 integrated and complementary divisions provide acomprehensive portfolio of traditional and unique services. Do we have toinclude this or at least can we cut it back?
About GlobalCom PR-Network
GlobalCom PR-Network is a worldwide group of full service PR and MarketingCommunications agencies. Headquartered in Brussels, Belgium, more than 40partners and affiliated agencies cover all member states of the European Unionand 68 countries worldwide including the Middle East, South Africa, AsiaPacific and the Americas.-- 2008 Gold Sabre for Product Media Relations (Consumer Media) -- 2008 Big Apple Awards (3) for Marketing Consumer Products- Healthcare Category; Integrated Communications -- Consumer Products & Service Category; and Measurement. -- 2007 MM&M Award for Best Use of PR to Healthcare Professionals -- 2007 Big Apple Awards for Public Affairs: Business -- 2006 Bull Dog Award for Product Positioning / Branding -- 2006 Big Apple Awards for Crisis Communications
SOURCE HealthSTAR Public Relations (HSPR)
