NEWARK, Del., Dec. 18, 2018 /PRNewswire/ -- Along with a wave of resolutions starting the new year will come a flood
New research from Produce Marketing Association (PMA) conducted by Sentient Decision Science, finds fresh produce's healthfulness offers a powerful messaging foundation to build upon, but not rely solely upon. Health claims framed with experiential qualities people seek, however, land as "icing on the cake" — appealing to how people feel or want to feel from food as well as their desire to eat healthfully.
"Eating fruits and vegetables is the single, simplest thing people can do to help ensure a full and vibrant life, yet people the world over need to be eating more," said Lauren M. Scott, PMA chief marketing officer. "This research explains health is just one of many reasons people choose foods. By also leveraging how fruits and vegetables satisfy broader needs like taste, convenience, emotions and culture at every eating occasion, we create a stronger incentive for choosing fruits and vegetables."
The study identifies seven categories driving food preference associated with the underlying experiences people look for in everyday eating occasions.
Marketers, health professionals, government agencies and advocates can leverage these experiential associations to compel people to think beyond produce's medicinal qualities alone. Individuals looking to cement healthy eating habits with more fruits and vegetables can also use these categories as a path to greater awareness behind what's driving their food choices.
CONTACT: Cassidy Taylor, 1-302-781-5852, email@example.com
View original content:http://www.prnewswire.com/news-releases/health-plus-desired-experience-key-to-helping-people-eat-more-fruits-and-veggies-300768533.html
SOURCE Produce Marketing Association
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