Health & Fitness Challenge, STEPtember, to Cure Most Common Childhood Physical Disability

Tuesday, September 4, 2018 Child Health News
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Cerebral Palsy Alliance Research Foundation's STEPtember Event to Engage 400,000+ People September 4 - October 1, 2018

NEW YORK, Sept. 4, 2018 /PRNewswire-PRWeb/ -- Companies including UBS, Societe Generale, Deutsche, PWC, Bank of America,

KPMG, Credit Suisse, Facebook, Amazon, AXA, and Crain Communications, are amongst those participating in a health and well-being challenge created by the Cerebral Palsy Alliance Research Foundation called STEPtember.

STEPtember challenges employees of participating companies from September 4 to October 1 to either take 10,000 steps per day or the steps equivalent of over 40 fitness activities (cycling, swimming, yoga, dance and cross fit etc.). Participating individuals can obtain sponsorships from their companies, colleagues, friends and family, to raise funds for the cause.

"Over $20 million has been raised by STEPtember to date," said Bronya Metherall, Executive Director of the Cerebral Palsy Alliance Research Foundation. "Funds raised by STEPtember in the U.S. will be provided to the best and brightest researchers in the U.S. in efforts to prevent, treat, and discover a cure for Cerebral Palsy. More than 17 million people around the world live with Cerebral Palsy which is a lifelong and chronic disability that currently has no cure. Cerebral Palsy Alliance Research Foundation is so delighted by the support STEPtember is receiving to support our cause."

STEPtember is a turnkey program that is easy to set up and uses a customizable team model to engage companies' staff across the board. Teams of up to four people sign up on the STEPtember website committing to the 10,000 steps per day or the steps equivalent of 40 fitness activities from September 4 to October 1. Participants track their steps on the STEPtember website or phone app, using a digital pedometer provided by the Cerebral Palsy Alliance Research Foundation.

About the Cerebral Palsy Alliance Research Foundation (CPARF) Cerebral Palsy is the number one childhood physical disability, affecting one in 323 babies in the United States. The condition is caused by an injury to the brain occurring before or shortly after birth, affecting an individual's movement, posture and speech.

Around the globe one baby is born every hour with the condition. One in three children with Cerebral Palsy cannot walk, one in five children cannot talk.

Cerebral Palsy Alliance Research Foundation is the top funder of Cerebral Palsy research globally, providing over $31 million to the world's best researchers since 2005. Cerebral Palsy Alliance Research Foundation-funded studies are aimed to prevent, treat and ultimately find a cure for Cerebral Palsy. In just over 10 years, the Foundation has developed an international reputation for trail-blazing new treatments that are preventing Cerebral Palsy in millions of babies. Fast-paced research continues, and though previously misunderstood and dramatically under-funded, breakthroughs now offer unprecedented hope to change the world for Cerebral Palsy.

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SOURCE Cerebral Palsy Alliance Research Foundation

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