Greenway Experiences Quick Success in the Community EHR Marketplace by Securing Contracts with 10 Community-Based Health Organizations

Tuesday, January 22, 2008 General News
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CARROLLTON, Ga., Jan. 21 Greenway Medical TechnologiesInc. continues to expand sales and deployment of its 2007 CCHIT Certified(SM)electronic health record (EHR) solution, PrimeSuite(R) 2007 R2, intointegrated delivery networks (IDNs), regional health information organizations(RHIOs), independent physician associations (IPAs), physician hospitalorganizations (PHOs) and other community-based healthcare organizations thathave begun facilitating large-scale group purchases of community electronichealth record solutions (C-EHRs).

To enhance the overall quality of care within their communities, hospitalsand other healthcare organizations are deploying PrimeSuite and Greenway'sintegrated physician's infrastructure to facilitate a consistent carecontinuum whereby affiliated medical practices can safely and securely sharecritical patient information in a timely manner. Greenway's fully-integrated,single-database EHR solution provides these organizations with effective waysto streamline their clinical, financial and administrative processes as wellas interoperability throughout their communities.

In July of 2007, following recently modified Stark exceptions andanti-kickback safe harbors for health information technology, Greenway(R)began focusing on C-EHR solutions by leveraging the leadership, experience andsuccess gained in the ambulatory marketplace toward the advancement ofcommunity-based solutions. Through its focus on usability, ease of adoption,interoperability and the healthcare industry's best support service, Greenwayhas quickly grown its C-EHR customer-base and now services 10 communityhealthcare organizations across the nation.

"Our goal is to provide our affiliated physicians with an affordable andeasy way to utilize EHR technology, managed within the trusted Mercy HealthPartners' network with proven interfaces seamlessly integrated with the RHIOin our area, HealthBridge. The Greenway solution allows us to do just that,"said Dr. Yousuf Ahmad, senior vice president and CIO of Mercy Health Partners."We have been impressed with PrimeSuite's functionality, its use of a leadingtechnological platform and the management team's support for our strategicplans. We believe this partnership will further allow Mercy Health Partners tobetter serve its affiliated physicians and patients."

"We are very excited to partner with Greenway and provide physicians inour association with a first-class integrated EHR solution at an affordableprice," said Doug Flow, CEO of Mid Rogue IPA. "For a small community to haveaccess to the same technology that is available in big cities, we are creatingan environment that is inviting for physicians and practices looking to workand grow in this region."

Integrated EHR technology benefits medical organizations of all sizes,from single physician practices to large hospitals and clinics. Since smallerpractices are not always financially capable of independently purchasing anEHR solution, C-EHR initiatives enable these practices to partner with largerorganizations such as hospitals, IPAs and PHOs, where they can disperse thecost of an independent implementation. This collaboration ensures that medicalpractices within a community, no matter what their size or location, haveimmediate access to a patient's health records and can electronically sharethat information amongst the patient's care team.

"Within six short months, Greenway created a distribution strategy andteam that can leverage our core physician infrastructure solutions into thisnew market space. Hospitals and other large healthcare organizations receivethe benefit of a fully integrated EHR and interoperability solution thatallows them to focus on what's important and that's providing quality care.This is a key step in the development of community-based healthcare ITsolutions," said Tee Green, president of Greenway. "Since its inception,Greenway

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