Funding will expand reach of the Baby-Friendly Initiative and help improve breastfeeding rates across Canada
OTTAWA,Oct. 4, 2018 /CNW/ - Research demonstrates that breastfeeding gives babies a healthy start by providing optimal nutrition, boosting their immune systems, and nurturing an emotional bond between mother and baby. The Government
The Honourable Ginette Petitpas Taylor, Minister of Health announced $1.3 million in funding over five years for the Breastfeeding Committee for Canada to strengthen Canada's Baby-Friendly Initiative (BFI). This funding will align the current initiative to the latest guidance on breastfeeding from the World Health Organization and increase the number of Baby-Friendly facilities across the country.
The goal of the BFI is to promote maternal and infant health in Canada by increasing breastfeeding rates across the country. It aims to ensure that mothers and their infants receive the highest quality of family-centred care, whether they choose to breastfeed or not.
Originally launched by the World Health Organization and the United Nations International Children's Emergency Fund in 1991, the BFI is an evidence-based initiative that has proven to be effective for increasing breastfeeding rates and increasing the likelihood that babies will be exclusively breastfed for the first six months of life. It has since been updated and modified to reflect the Canadian context.
"Removing barriers to breastfeeding and creating supportive environments for mothers who want and are able to breastfeed will help make this choice easier. The Breastfeeding Committee for Canada provides a tremendous amount of expertise and leadership in promoting maternal and child health. Our government looks forward to working with the committee to expand the Baby-Friendly Initiative. Together we can help ensure that mothers across the country have the support, care and information they need to provide their babies with the best possible start in life."
The Honourable Ginette Petitpas TaylorMinister of Health
"Advocating for breastfeeding as a healthy start for babies and as a larger public health issue is a priority for me and for the Public Health Agency of Canada. Research confirms that exclusive breastfeeding for the first six months of life offers significant benefits and protection. The Baby-Friendly Initiative plays an important role in encouraging and supporting breastfeeding and in strengthening maternal and child health in Canada."
Dr. Theresa TamChief Public Health Officer of Canada
"With this grant, the Breastfeeding Committee for Canada is delighted to to offer hospitals across Canada the opportunity to collaborate in a practical, quality improvement process which optimizes care for new families. This strategy has demonstrated success in mobilizing effective organizational change – benefiting families, hospital staff and their leaders. The process of becoming a Baby-Friendly hospital can improve staff morale and staff retention. Details for hospital leaders will be available on the BCC website."
Marina GreenBreastfeeding Committee for CanadaBoard of Directors, Chair
Breastfeeding The Breastfeeding Committee of CanadaFamily-Centred Maternity and Newborn Care: National Guidelines
SOURCE Public Health Agency of Canada
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