Frost & Sullivan Lauds RF Co., Ltd. for Its Groundbreaking Digital Radiography Products

Tuesday, July 27, 2010 News on IT in Healthcare
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LONDON, July 27 Based on its recent research on the digital radiography market, Frost & Sullivan presents RF Co., Ltd. with the "2010 European Medical Technologies Product Leadership of the Year Award," for NAOMI, a digital x-ray sensor that does not require any film development to acquire x-ray film images.



Leveraging its vast experience in working with various kinds of charged coupled device (CCD) cameras, RF Co., Ltd. developed NAOMI with components consisting of 192-CCD-array (16 units combined with the 12-CCD-camera built-in module). The impact of this technology on radiology is similar to the introduction of digital cameras in the videography market.

Digital x-ray image with high resolution and flexible adjustment helps prevent misdiagnosis and doctors do not need to feel reluctant to re-take digital x-ray image due to its low x-ray irradiance level. NAOMI uses sophisticated technology to emerge patient- and environment-friendly medical equipment that is priced as lows as 30 per cent of that of its contemporaries, has ultra-sensitive high-resolution of 48.37 mega pixels (eight times more than its competing products) and low-level x-ray irradiance which is about 1/16 to 1/20 of conventional x-ray irradiance levels.

"NAOMI is a direct digital radiography system, which directly sends images to a PC monitor after irradiation, while others need imaging plates (IP) to display images," says Frost & Sullivan Senior Research Analyst Sreevidhya Praveen. "It also has inherently low repair and maintenance costs, which further enhances customer interest."

The unquestionable technical dominance of NAOMI had earned it an ISO13485 certification in May 2010 and a CE Marking Approval for its sales in Europe.

Significantly, even hospitals in developed or developing countries can afford this low-priced digital x-ray system, which allows them to provide better medical care and consulting services for the local people. This product improves the quality of diagnosis, contributes to environmental protection and lowers cost as well as manpower burdens on hospitals.

"The company believes that medical equipment should be physically friendly to patients, lessening the burden on doctors and medical staff and be affordable to even small clinics in depopulated areas," notes Praveen.

Frost & Sullivan believes this vision will popularize NAOMI all over the world and it will be the 'de facto standard' in the field of digital direct radiography.

Each year, Frost & Sullivan presents this award to a company that has developed high-quality products that offer innovative features/functionalities that enhance customer value and find immediate acceptance in the market.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About RF Co., Ltd. (

RF Co., Ltd. is a manufacturer that integrates its entire operation line from R&D and manufacturing to marketing. The company's business concept of "Creative Thinking" promotes cross-divisional communication to better respond to their customers and to incorporate their needs into developing cutting-edge technology. RF is an energetic company driven by free spirit and creative thinking, always venturing to explore new frontiers with its infinite possibilities.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit

RF Co., Ltd. Contact Information Masayoshi Arai Public Relations P: +81 26 225 7744 E:

SOURCE Frost & Sullivan

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