Fresh Harvest Products, Inc. Announces New Brand Initiative

Thursday, July 17, 2008 General News
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NEW YORK, July 17 Fresh Harvest Products, Inc.(OTC Bulletin Board: FRHV.OB) announced today that it is expanding andenhancing its long standing commitment to providing consumers with the best,natural and organic product offerings, through a new initiative to buildnatural and organic brands and products, including non-foodenvironmentally-friendly products, along side the Fresh Harvest brands throughour network.

"We believe that this new initiative is a natural and logical expansion ofFresh Harvest's mission and business model and gives us the ability to workwith complimentary organic and 'green' brands, to expand our reach beyondorganic foods and beverages, and to create a new potential revenue stream,"said Michael J. Friedman, President and CEO.

"We have always been committed to promoting healthy eating and a healthylifestyle. This initiative supports Fresh Harvest's nutritional andenvironmental goals, and reinforces our dedication to our customers' health aswell as our dedication to the health of our planet."

About Fresh Harvest Products, Inc.

Fresh Harvest Products, Inc. sells, markets and distributes natural andorganic food products and beverages. Under the Wings of Nature(TM) brandname, Fresh Harvest offers a line of organic snack products, which primarilyinclude health bars, coffee bars, tortilla chips and salsa. In addition,Fresh Harvest provides a grocery product line which includes several varietiesof whole bean and ground coffees, olive oil and beverages. The Company sellsits products to natural food distributors and stores, specialty supermarketsand mass market retailers. Fresh Harvest Products, Inc. is headquartered inNew York City. Additional information is available

Safe Harbor Statement

Statements contained herein that are not based upon current or historicalfact are forward-looking in nature. Such forward-looking statements reflectthe Company's expectations about its future operating results, performance andopportunities that involve substantial risks and uncertainties. When usedherein, the words "anticipate," "believe," "estimate," "plan," "intend" and"expect" and similar expressions, as they relate to Fresh Harvest Products,Inc., or its management, are intended to identify such forward-lookingstatements. These forward-looking statements are based on informationcurrently available to the Company and are subject to a number of risks,uncertainties, and other factors that could cause the Company's actualresults, performance, prospects, and opportunities to differ materially fromthose expressed in, or implied by, these forward-looking statements. Factorsthat could cause or contribute to such differences include, but are notlimited to, such factors, including risk factors, discussed in the Company'speriodic reports and other filings made with the U.S. Securities and ExchangeCommission, including its Annual Report for the year ending October 31, 2007filed on Form 10KSB. Except as required by the Federal Securities law, theCompany does not undertake any obligation to release publicly any revisions toany forward-looking statements to reflect events or circumstances after thedate hereof or for any other reason.

SOURCE Fresh Harvest Products, Inc.

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