Foods Co Continues Fight to Help End Hunger in America

Wednesday, June 11, 2008 General News
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SAN FRANCISCO, June 10 As part of its ongoing leadershipin the fight against hunger, Foods Co, a division of The Kroger Co., invitescustomers to join in "Bringing Hope to the Table," a two-week campaign runningthis month in every store to support America's Second Harvest, the nation'slargest domestic hunger-relief organization.

With the help of numerous vendor partners, "Bringing Hope to the Table" isexpected to generate cash and food donations to assist local food banks incommunities where Foods Co customers and associates live and work.

Every time customers purchase participating items in Foods Co stores fromJune 8 through June 21, they will be showing their support for food banks intheir own community.

The hunger relief campaign includes products made by Kellogg's(R),Keebler(R), P&G(R), Kraft(R), Nabisco(R), Pepsi(R), Nestle USA(R), and brandsrepresented by Acosta Sales and Marketing. A number of the chains' owncorporate brands, including Private Selection items, are also included in thefund-raising effort.

"As one of the largest retail grocers in the country, Foods Co iscommitted to the fight to end hunger in America," said Dave Hirz, President ofFoods Co. "Food banks and hunger agencies across the country are facingunprecedented demand. 'Bringing Hope to the Table' allows our customers,associates and vendors to drive funds to food banks in the communities we allshare."

Kroger and its family of stores have helped lead the fight against hungerin the United States for more than 25 years. In the past five years, theCompany has donated nearly 140 million pounds of food and groceries, valued atmore than $210 million, to food banks across the country. In addition tofood, Kroger's family of stores contribute products such as toiletries andcleaning supplies -- items families and individuals relying on food banksrequest most often after food. In 2007, Kroger was selected "Retailer of theYear" by America's Second Harvest, the fifth time in seven years the Companyhas received the award.

America's Second Harvest - The Nation's Food Bank Network is the largestcharitable domestic hunger-relief organization in the United States. Throughits network of more than 200 member food banks, America's Second Harvestannually provides assistance to more than 25 million people in need, includingmore than 9 million children and nearly 3 million seniors in all 50 states,the District of Columbia and Puerto Rico. Each year, America's Second Harvestsecures and distributes more than 2 billion pounds of donated food and groceryproducts to support feeding programs at approximately 50,000 local charitableagencies, including food pantries, soup kitchens, emergency shelters,after-school programs, and Kids Cafes. To learn more, please visit

About Foods Co:

Foods Co is part of Los Angeles, CA-based Food 4 Less. Food 4 Less wasfounded in 1988 and currently operates 146 price-impact supermarkets including22 Foods Co stores in the San Francisco Bay area, Sacramento, and CentralCalifornia. Food 4 Less is a division of The Kroger Co., (NYSE: KR), one ofthe nation's largest food retailers, based in Cincinnati, Ohio. In 2007, Food4 Less donated $10 million to help hunger relief efforts across the country,raise awareness of breast cancer, and support local schools and organizationsin the communities it serves. For more information about Foods Co, pleasevisit our web site at


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