Favorite California Firehouse Recipes Fill New Cookbook

Thursday, September 17, 2009 General News
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LOS ANGELES, Sept. 8 Firefighters can handle the heat both on the job and in the kitchen. Now you can serve up some of the same crowd-pleasing recipes that have quelled firefighters' appetites for generations. By purchasing the new Terry Farrell Firefighters Fund California Firehouse Cookbook, you'll get dozens of firehouse favorites - while also benefiting these local heroes and their families.

Created by the Fund and Jim Beam(R) - the world's No. 1-selling Bourbon - the cookbook is available for purchase now at participating retail locations across California (EDITORS: see table below for complete list of retailers). Jim Beam will donate $9.99 from the sale of each cookbook to the Terry Farrell Firefighters Fund. Jim Beam will make a minimum donation of $25,000. To celebrate the cookbook release, firefighters will prepare recipes from the cookbook at a barbecue during BevMo!'s 100th grand opening event from 1-4 p.m. on Oct. 24 and 25 in Torrance.

"Local firefighters and their long-standing kitchen camaraderie inspired this cookbook," says Paige Guzman, category lead, Jim Beam. "While we read a lot about what they do on the job, this cookbook offers a glimpse inside firehouse life and the traditions that bind them together."

The Fund provides equipment to underfunded fire stations, as well as scholarships and medical services to families of active, retired and deceased firefighters. The organization was established in memory of Chief Terry Farrell, who perished in the terrorist attacks on the World Trade Center along with 342 of his firefighter brethren.

"Cooking is a big part of firehouse life. We whip up meals for the whole crew and pass down recipes over the years," says Mike O'Connor, co-founder of the Fund's California chapter and member of the Escondido Fire Department. "Thanks to Jim Beam, we can share our traditions and give Californians a delicious way to show their appreciation to the firefighters who help keep them safe."

Firehouse Cookbook recipes range from "Geezer Salad" and "Jim Beam and Cola Barbequed Pork Ribs" to "Spicy Firehouse Chili" and "Fast Truck Chicken," served with a side of stories about the dishes. Renowned chef Wolfgang Puck also shows his support by sharing his barbecued pork ribs with spicy-sweet rub. Sherry Yard, Puck's executive pastry chef and a member of a firefighting family, contributed several recipes including one for warm chocolate truffle cakes.

The Fund launched a California chapter in 2008, which already has raised $30,000 and donated $5,000 to California firefighters and families in need. In August, the California chapter kicked off its scholarship program, helping family members of local firefighters attend college.

The cookbook is Jim Beam's latest show of support for the Terry Farrell Firefighters Fund. Jim Beam also provides financial donations and has dedicated a specialty bottle of Bourbon to the Fund. Nationally, Jim Beam has raised $200,000 since 2005, and plans to donate an additional $100,000 this year by expanding commemorative bottle sales from the East Coast to 23 states. The iconic Bourbon brand is distributing more than 36,000 cases of Jim Beam bottles bearing the Fund's emblem - representing a six-fold increase in cases from the previous year.

For more information on the Terry Farrell Firefighters Fund, please visit www.terryfarrellfundca.org or www.jimbeam.com.

About Beam Global Spirits & Wine:

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R) Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker's Mark(R) Bourbon, Laphroaig(R) Scotch Whisky, Cruzan(R) Rum, Larios(R) Gin, Whisky DYC(R), Teacher's(R) Scotch Whisky, DeKuyper(R) Cordials and Liqueurs and Knob Creek(R) Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company recently named one of the World's Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

Jim Beam(R) Kentucky Straight Bourbon Whiskey, 40% Alc./Vol.

(C)2009 James B. Beam Distilling Co., Clermont, KY.

Terry Farrell Firefighters Fund California Firehouse Cookbook Retail Locations Store Name Address City, State Zip ---------- ------- --------------- Hi Time Wine Cellars 250 Ogle Street Costa Mesa, CA 92627 -------------------- --------------- --------------------- Emilio's Beverage Warehouse 17251 Lakewood Blvd. Bellflower, CA 90706 ----------------- -------------------- --------------------- Ramirez Liquor 736 S. Soto Street Los Angeles, CA 90023 -------------- ------------------ ---------------------- 1510 West Glenoaks Remedy Liquor Blvd. Glendale, CA 91201 ------------- ------------------ ------------------- Wally's 2107 Westwood Blvd. Los Angeles, CA 90025 ------- ------------------- ---------------------- Scolari's 2121 Spring Street Paso Robles, CA 93446 --------- ------------------ ---------------------- Scolari's 555 Five Cities Drive Pismo Beach, CA 93449 --------- --------------------- ---------------------- Scolari's 1321 Johnson Drive San Luis Obispo, CA 93401 --------- ------------------ -------------------------- Scolari's 222 N. Milpas Santa Barbara, CA 93103 --------- ------------- ------------------------ HOWS Markets 5300 Lankershim Blvd. N. Hollywood, CA 91601 ------------ --------------------- ----------------------- HOWS Markets 4848 West 190th Street Torrance, CA 90503 ------------ ---------------------- ------------------- 30745 Pacific Coast HOWS Markets Highway Malibu, CA ------------ ------------------- ---------- HOWS Markets 11900 Balboa Blvd. Granada Hills, CA ------------ ------------------ ----------------- 3035 E. Huntington HOWS Markets Drive Pasadena, CA ------------ ------------------ ------------ Liquorama 901 Foothill Blvd. Upland, CA 91786 --------- ------------------ ----------------- Bottle Shop 58 West Sierra Madre Sierra Madre, CA 91024 ----------- -------------------- ----------------------- Super A Markets 935 W. Duarte Road Monrovia, CA 91016 --------------- ------------------ ------------------- Super A Markets 13120 Downey Avenue Paramount, CA 90723 --------------- ------------------- -------------------- Super A Markets 6380 E. Florence Avenue Bell Gardens, CA 90201 --------------- ----------------------- ----------------------- Super A Markets 2245 Yosemite Drive Eagle Rock, CA 90041 --------------- ------------------- --------------------- Super A Markets 2925 Division Street Los Angeles, CA 90065 --------------- -------------------- ---------------------- Super A Markets 2924 Beverly Blvd. Montebello, CA 90060 --------------- ------------------ --------------------- Super A Markets 300 W. Main Street Alhambra, CA 91801 --------------- ------------------ ------------------- Super A Markets 8116 California Street South Gate, CA 90280 --------------- ---------------------- --------------------- Super A Markets 5250 York Avenue Highland Park, CA 90042 --------------- ---------------- ------------------------ Super A Markets 725 Ventura Street Filmore, CA 93015 --------------- ------------------ ------------------ Super A Markets 425 S. Soto Street Los Angeles, CA 90033 --------------- ------------------ ---------------------- Mr. S Liquor 13583 Whittier Blvd. Whittier, CA 90605 ------------ -------------------- ------------------- Holiday Wine Cellar 302 West Mission Avenue Escondido, CA 92025 ------------------- ----------------------- -------------------- 1855 S. Centre City Major Market Pkwy Escondido, CA 92025 ------------ ------------------- -------------------- Keil's 7403 Jackson Drive San Diego, CA 92119 ------ ------------------ --------------------

SOURCE Beam Global Spirits & Wine, Inc.

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