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NEW YORK, Aug. 10, 2016 /PRNewswire/ -- Extend Fertility Medical Practice, a one-of-a-kind, specialty egg freezing practice, opens its doors today at 200 W. 57th Street in New York City. Extend Fertility has revolutionized the approach to egg freezing – offering services at significantly lower prices in a specialized atmosphere designed around the lifestyle and goals of women who want to freeze their eggs for use later in life.
"Currently most practices that offer egg freezing are more focused on providing solutions for infertility," says Ilaina Edison, Co-founder and CEO of Extend Fertility. "We felt that women who are preserving their eggs for the future deserved their own dedicated space and a revolutionary goal-focused pricing model that makes egg freezing more affordable and accessible," says Edison.
In addition to revolutionizing egg freezing through specialization, Extend Fertility is revolutionizing pricing norms by charging about half of today's standard market price. In contrast to the typical structure, the practice's unique pricing model is goal-oriented to ensure that women will be able to freeze a minimum of 12 eggs — a year's worth of fertility — through the course of up to four cycles. This is a significant departure from existing pricing models, which charge per cycle. The existing model leads to price uncertainty, as it can be challenging to predict how many eggs will be retrieved per cycle.
World-class physicians and embryologists provide patients at Extend Fertility Medical Practice with the highest quality care in a state-of-the art facility, purpose-built for egg freezing. The medical practice's reproductive endocrinologists have trained and practiced at Ivy League institutions and leading NY-area infertility clinics. Led by co-founder and Chief Clinical Officer, Dr. Josh Klein, MD FACOG, previously of Reproductive Medicine Associates New York (RMANY), the medical practice's clinical staff represents the leading edge of egg freezing practice, combining the newest research findings with the most advanced medical technology. In fact, chief embryologist, Leslie Ramirez, MD, trained at the world-renowned Instituto Valenciano de Infertilidad (IVI) [Valencia Infertility Institute] where the pioneering studies on egg freezing were conducted.
"Although social norms have evolved over the years and many people now choose to have children later in life, our biological clocks have stayed the same," says Dr. Klein. "Fertility begins to decline quite meaningfully around age 30, and rapidly each year or two in the mid-to-late 30s. We are seeing more and more women seeking to preserve their fertility options through egg freezing, and as a clinical team, we welcome the opportunity to serve as a fertility specialist helping them save eggs for future use."
Beyond bringing specialization, unique pricing and world-class care to women, Extend Fertility also aims to approach customer care differently. Every staff member at Extend Fertility has been trained in the art of hospitality to offer patients not only clinical excellence, but also a personal experience in a dedicated space to encourage women to feel welcomed, comfortable and confident throughout the entire experience. A personal Fertility Advisor will guide each woman through the entire process from beginning with the initial phone consultation and remaining as a consistent, friendly face and resource through egg retrieval and recovery.
Extend Fertility draws its personalized customer service approach from the principles of Enlightened Hospitality championed by Hospitality Quotient, the consulting arm of Danny Meyer's renowned Union Square Hospitality group.
Above all, Extend Fertility seeks to educate women on their fertility and their egg preservation options so they can make informed decisions that are in-line with their own personal vision and life goals.
To learn more or schedule a fertility consultation potential patients can visit Extend Fertility's website at www.extendfertility.com or call 212-810-2828.
Contact: Gabrielle Pedriani646 747 7167 [email protected]
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"Currently most practices that offer egg freezing are more focused on providing solutions for infertility," says Ilaina Edison, Co-founder and CEO of Extend Fertility. "We felt that women who are preserving their eggs for the future deserved their own dedicated space and a revolutionary goal-focused pricing model that makes egg freezing more affordable and accessible," says Edison.
In addition to revolutionizing egg freezing through specialization, Extend Fertility is revolutionizing pricing norms by charging about half of today's standard market price. In contrast to the typical structure, the practice's unique pricing model is goal-oriented to ensure that women will be able to freeze a minimum of 12 eggs — a year's worth of fertility — through the course of up to four cycles. This is a significant departure from existing pricing models, which charge per cycle. The existing model leads to price uncertainty, as it can be challenging to predict how many eggs will be retrieved per cycle.
World-class physicians and embryologists provide patients at Extend Fertility Medical Practice with the highest quality care in a state-of-the art facility, purpose-built for egg freezing. The medical practice's reproductive endocrinologists have trained and practiced at Ivy League institutions and leading NY-area infertility clinics. Led by co-founder and Chief Clinical Officer, Dr. Josh Klein, MD FACOG, previously of Reproductive Medicine Associates New York (RMANY), the medical practice's clinical staff represents the leading edge of egg freezing practice, combining the newest research findings with the most advanced medical technology. In fact, chief embryologist, Leslie Ramirez, MD, trained at the world-renowned Instituto Valenciano de Infertilidad (IVI) [Valencia Infertility Institute] where the pioneering studies on egg freezing were conducted.
"Although social norms have evolved over the years and many people now choose to have children later in life, our biological clocks have stayed the same," says Dr. Klein. "Fertility begins to decline quite meaningfully around age 30, and rapidly each year or two in the mid-to-late 30s. We are seeing more and more women seeking to preserve their fertility options through egg freezing, and as a clinical team, we welcome the opportunity to serve as a fertility specialist helping them save eggs for future use."
Beyond bringing specialization, unique pricing and world-class care to women, Extend Fertility also aims to approach customer care differently. Every staff member at Extend Fertility has been trained in the art of hospitality to offer patients not only clinical excellence, but also a personal experience in a dedicated space to encourage women to feel welcomed, comfortable and confident throughout the entire experience. A personal Fertility Advisor will guide each woman through the entire process from beginning with the initial phone consultation and remaining as a consistent, friendly face and resource through egg retrieval and recovery.
Extend Fertility draws its personalized customer service approach from the principles of Enlightened Hospitality championed by Hospitality Quotient, the consulting arm of Danny Meyer's renowned Union Square Hospitality group.
Above all, Extend Fertility seeks to educate women on their fertility and their egg preservation options so they can make informed decisions that are in-line with their own personal vision and life goals.
To learn more or schedule a fertility consultation potential patients can visit Extend Fertility's website at www.extendfertility.com or call 212-810-2828.
Contact: Gabrielle Pedriani646 747 7167 [email protected]
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SOURCE Extend Fertility
