Experts Provide Guidance to Support Better Prevention of Eczema in Children

Thursday, May 20, 2010 General News
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GENEVA, May 20, 2010

- Expert Tips for Parents of Children With Eczema

Several leading European dermatologists have today launched guidance tohelp parents reduce the burden of eczema on children living with thisdisease. Experts from Denmark, France, Germany, Poland and Spain have cometogether to agree a consensus of 'top tips', which focus on avoidingsituations that trigger painful flares and different ways to increase eczema'flare-free' periods. The 'top tips', sponsored by Astellas Pharma EuropeLtd., are launched today at the 10th European Society for PediatricDermatology Congress (ESPD), Switzerland.

Professor Frederic Cambazard, Head of the Dermatology Service at theSaint-Etienne University Hospital in Lyon, states that, "Parents can onlyhelp children with atopic dermatitis if they understand the disease and howto treat it. Atopic dermatitis is a chronic relapsing disease which needsparental education. In fact there are many false beliefs about eczema whichcan lead parents to sometimes manage their child's eczema in the wrong way,such as severe diet or insufficient washing. These ten tips will help toimprove parents' knowledge on how to properly treat their child's eczema.They provide clear and simple behaviours which are important to help controleczema skin and will also increase the efficiency of specific medicaltreatments."

One in five children live with eczema and its prevalence has doubled inthe past 30 years in industrialised societies.[1],[2],[3] Parents regard theimpact of eczema on their children's quality of life as being as profound asthat arising from many other chronic debilitating diseases, such aspsoriasis, diabetes and cystic fibrosis.[4]

The expert 'top tips' cover a range of practical day-to-day advice tomanage childhood eczema, including steps to help prevent flare ups. Theseinclude:

The UK National Eczema Society's Chief Executive, Margaret Cox, commentedthat, "Watching your child claw at their raw itching skin until it bleeds isdevastating: you feel powerless and alone. For the millions of children whohave eczema, it doesn't have to be like this. If you know how to use yourtreatments, the condition does usually improve. And by equipping parents withthe knowledge they need to help to prevent their child's eczema flare ups, wecan dramatically improve a family's quality of life. We welcome these simplebut essential steps to help parents cope. It is vital that parents have thecorrect information about managing eczema in a readily understood format ifwe are to truly tackle the daily misery that eczema brings in its wake."

Notes for Editors

About Astellas Pharma Europe Ltd.

Astellas Pharma Europe Ltd., located in the UK, is a European subsidiaryof Tokyo-based Astellas Pharma Inc. Astellas is a pharmaceutical companydedicated to improving the health of people around the world through theprovision of innovative and reliable pharmaceutical products. Theorganisation is committed to becoming a global company by combiningoutstanding R&D and marketing capabilities and continuing to grow in theworld pharmaceutical market. Astellas Pharma Europe Ltd. is responsible for20 affiliate offices located across Europe, the Middle East and Africa, anR&D site and three manufacturing plants. The company employs approximately3,400 staff across these regions.



[1] Bieber T Mechanisms of disease: atopic dermatitis N Engl J Med2008;358:1483-1494

[2] Carroll CL. Pediatric Dermatology 2005;192-199

[3] Leung D et al, J.Clin.Invest.113 ; 651-657 (2004)

[4] Beattie PE and Lewis-Jones MS A comparative study of impairment ofquality of life in children with skin disease and children with other chronicchildhood diseases Br J Dermatol 2006;155:145-151

[5] Caring for children and young people with atopic eczema- a guide fornurses. Royal College of Nursing. Available from: Lastaccessed: 8th January 2010.

[6] National Collaborating Centre for Women's and Children's Health(2007) Atopic eczema in children: full guideline, National Institute forClinical Excellence (NICE). Available from: Last accessedJanuary 2010- Getting the teacher on side: Telling a school or nursery teacher about your child's eczema and the steps you are taking to avoid flare ups. - Get your child involved: Sitting down as a family to make a chart of things you will all do every day, every week and every month to prevent flare ups.[5] - Get the right treatment: Working closely with your child's doctor and nurses to monitor how effectively a treatment is working and ensure it is used correctly.[5] Some treatments are designed to be used regularly to prevent flare ups from happening, while others are used for a shorter period of time to treat a flare up and help the skin to heal.[6]

SOURCE Astellas Pharma Europe Ltd.

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