Elsevier Selects BrainTrack Directory as Supplier of College Data

Tuesday, December 8, 2009 News on IT in Healthcare
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ST. LOUIS, Missouri, December 8

- Will Use BrainTrack's College Campus Data to Enhance Elsevier EvolveWebsite Registrations

Elsevier Inc., the leading global publisher of scientific, technical andmedical information products and services, and BrainTrack(http://www.braintrack.com), the widely referenced higher-educationdirectory, announced today the selection of BrainTrack as supplier of US andCanadian college data for Elsevier's Evolve(R) online learning solutions.Elsevier will use data from BrainTrack's US college directory(http://www.braintrack.com/us-colleges) and Canadian College Directory(http://www.braintrack.com/canada-colleges) to provide an up-to-date andcomprehensive dataset of college and university information for its Evolvewebsite (http://evolve.elsevier.com).

"Incorporating BrainTrack's comprehensive information on thousands ofcollege locations into Evolve's website improves accuracy of registrationdata and enhances the overall experience for our thousands of student andfaculty users throughout the US and Canada," said Greg Flesher, VicePresident of Academic e-Learning with Elsevier. "The data will also assist inproviding consistent school information across various Evolve linkedapplications. We identified BrainTrack as a highly regarded worldwidedirectory of college and university information and then selected thembecause of their expertise in gathering detailed school data from multiplesources and in maintaining that data as school locations change."

Added Eric Enge, President of BrainTrack's publisher, Futuremeld LLC,"Embedding BrainTrack as a data source for college campus information intoElsevier's Evolve website demonstrates the value our ongoing higher-educationresearch can provide. We are pleased that Elsevier, a leader in deliveringinnovative online solutions for faculty and students across health sciences,has selected us as a trusted source of college data and look forward toworking with them on an ongoing basis."

Elsevier's Evolve brand of online learning solutions serves nursing andhealth professions faculty and students, providing textbook ancillarymaterials, courses, e-books, simulations, testing, remediation, and more.Each Evolve product is designed to work together as part of a LearningSystem, taking users from course preparation, through teaching, testing,remediation, and program completion. Entirely customizable, the Evolvesolution caters to all experience levels.

About BrainTrack

Online since 1996, BrainTrack (http://www.braintrack.com) is a worldwideuniversity and college directory that lists more than 10,000 higher-educationinstitutions in over 190 countries. The site helps visitors make academic andcareer decisions through its content, including thousands of original anddetailed school profiles, guides to US colleges by career and religion, andarticles on topics such as financial aid, accreditation, and internationalstudies. BrainTrack is referenced by thousands of sites, including majoruniversities, libraries, government agencies, and publications. BrainTrack isproduced and maintained by Futuremeld LLC.

About Elsevier

Elsevier is a world-leading publisher of scientific, technical andmedical information products and services. The company works in partnershipwith the global science and health communities to publish more than 2,000journals, including The Lancet (http://www.thelancet.com) and Cell(http://www.cell.com), and close to 20,000 book titles, including majorreference works from Mosby and Saunders. Elsevier's online solutions includeScienceDirect (http://www.sciencedirect.com), Scopus (http://www.scopus.com),Reaxys (http://www.reaxys.com), MD Consult (http://www.mdconsult.com) andNursing Consult (http://www.nursingconsult.com), which enhance theproductivity of science and health professionals, and the SciVal suite(http://www.scival.com) and MEDai's Pinpoint Review (http://www.medai.com),which help research and health care institutions deliver better outcomes morecost-effectively.

A global business headquartered in Amsterdam, Elsevier(http://www.elsevier.com) employs 7,000 people worldwide. The company is partof Reed Elsevier Group PLC (http://www.reedelsevier.com), a world-leadingpublisher and information provider, which is jointly owned by Reed ElsevierPLC and Reed Elsevier NV. The ticker symbols are REN (Euronext Amsterdam),REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).Contacts: Elsevier Inc. Tom Reller T.reller@Elsevier.com +1-215-239-3508 BrainTrack David Siegel dsiegel@braintrack.com +1-978-451-0471

SOURCE Elsevier

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