Dr Batra's Announces the Launch of its First Revolutionary Product Innovation 'Treatment-Off-the-Shelf' Targeted Towards Acute Hair Problems

Thursday, March 30, 2017 General News
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MUMBAI, March 30, 2017 /PRNewswire/ --

-First Phase of the Launch Will Witness Three Unique Product Offerings-

Anti-dandruff Hair kit; Hair Care kit and Hair Fall kit

Dr Batra's™ has been synonymous with homeopathy and hair care for over 3 decades, with its in-depth expertise in clinical treatment and scientific approach, the brand has been successful

in establishing itself as an trusted brand for all hair and skin ailments. With this expertise, Dr Batra's today announced nationwide launch of its first revolutionary product 'Treatment-Off-the-Shelf' targeted towards acute hair problems. The first phase of the product launch will witness innovative product kits comprising of - Anti-dandruff hair kit, Hair care kit and Hair fall control kit priced between Rs. 1000/- to 1050/- a wholesome regime solution which is a scientific and safe solution for all hair problems. The product will be available across India by March 31st 2017.

     (Logo: http://photos.prnewswire.com/prnh/20150302/10117480 )

Speaking on the launch Mr. Sandeep Saxena, Chief Executive Officer, Dr Batra's Group of Companies mentioned, "The Indian hair care market is about Rs. 17000-18000 crores with numerous personal and hair care brands vying for consumer attention. With the launch of our new FMCG offering, we will provide consumers the ease and convenience of a unique 'problem to solution approach'. This launch will ensure 30-40% growth in our retail business and is aimed at consumers who want to make an informed decision before purchasing any over-the-counter products for their hair problems. The brand will be available across all Dr Batra's 6000+ SKUs covering pharmacies, modern retail outlets and multi-brand retailers aiming to further increase the distribution network to 10000 SKUs."

Taking the conversation forward Mr. Sandeep Saxena also focused on the growth and acceptance for homeopathy and the growing demand for natural products in India. He mentioned, "As per IMRB survey, about 90% of respondents believe in homeopathy and find natural products safe, efficient and cost effective, thus further propelling the growth of products in the natural and herbal category, a testimony to the growing demand."

The first of its kind innovative product kit by Dr Batra's will be launched across India on March 31, 2017. It would be available across all of Dr Batra's 6000+SKUs, including chemists, modern retails, multi-brand outlets and on E-commerce platforms such as Amazon and Nyakaa.

About Dr Batra's® Group of Companies 

Dr Batra's Health Care Group was founded by Dr. Mukesh Batra in 1982 in Mumbai. The Group today is the leading Homoeopathic healthcare corporate, having 227 clinics across 131 cities with presence in India, Dubai and London. In 2009, the company introduced Aesthetic Services through its flagship brand Dr Batra's Aesthetic Solutions Pvt. Ltd. The aesthetic solutions arm of Dr Batra's offers wide services ranging from hair transplant, obesity solutions, to an array of skincare solutions.

The brand has also made significant progress and development in personal and healthcare products under its well-established division Dr Batra's Positive Health Products Pvt. Ltd. This marks a phenomenal contribution by Dr Batra's due to its individualized treatment and care to over 10 lakh patients across the globe, including 3 lakh hair patients and 1 lakh skin patients.

Dr Batra's Cyber Clinic (http://www.drbatras.com ) has been listed in the Limca Book of Records (Editions 2004 and 2005) for becoming the first-ever cyber clinic to offer online consultation to over 4.5 lakh patients every year. It has also launched the world's first tele-homoeopathy clinic which enables real-time multi-location connectivity. The brand is the only Homeopathic Most Trusted No. 1 Ranked Brand by The Brand Trust Report - India Study 2016, and feted as a Power Brand for the year 2012 by Planman Media. Dr Batra's is the world's first homoeopathic healthcare corporate to receive the much-coveted ISO 9001-2008 Certification. Moreover the brand is well known as a philanthropic work for underprivileged sections of the society to get free treatment.

Media Contact: Poorva Parulekar Manager - PR Dr Batra's Healthcare poorva.parulekar@drbatras.com +91-9022226860


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