Download SHAPE Magazine's Little Black Dress Fitness App - Just in Time for Party Season

Tuesday, November 17, 2009 General News
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NEW YORK, Nov. 16 As part of an on-going partnership with leading mobile fitness developer PumpOne, SHAPE Magazine, the top women's active lifestyle magazine is pleased to announce its latest fitness App via the iPhone and the iPod touch - Little Black Dress.

Little Black Dress will provide 12 total body strength training and cardio workouts specifically designed to sculpt, shrink, and strengthen a women's figure in all the right spots -- ideal for slipping into whichever little black dress style you desire this holiday party season. Showing it off in a halter? Every fashionista will have the ability to select the workout plan that promises the sexiest shoulders and back. Hitting the red carpet in an asymmetrical one-shoulder LBD? You'll be given step-by-step instructions for getting your biceps and triceps into tip top shape. Rocking a mini? We've got the lower-body moves to provide you with the confidence required.

The LBD application joins the Instant Butt Lift and Flat Abs Fast family of SHAPE Apps that feature step-by-step still images and video/audio content to make workouts easier than ever. The SHAPE Magazine applications also include tools that enable users to log, track and share their fitness programs with others.

"This is the first-ever app that delivers custom fitness AND fashion advice together," said Sabine Feldmann, Vice President and Publisher of SHAPE. "It's like having your very own personal trainer and stylist right there in your pocket. At SHAPE, we believe fitness is a means to fashion."

Established in 1981, SHAPE is the largest active lifestyle magazine for women in the world. With more than six million print readers and a website that attracts one million visitors each month, SHAPE is considered a trusted resource for health and fitness information, sophisticated beauty and fashion editorial and inspirational steps for positive change.

"The SHAPE team has shown that they truly understand women and their needs," said Craig Schlossberg, President of PumpOne, "By creating the Little Black Dress workout app, women can feel confident that their training goes beyond health benefits by making them look slim and sexy in their favorite LBD, the ultimate confidence."

The partnership between SHAPE Magazine and PumpOne was sourced and negotiated by Los Angeles-based brand management and business development firm Brand Sense Partners, LLC.

About Shape

Shape, the global leader in the active lifestyle category, provides modern women with inspiring, straight-talking editorial to enrich her mind and body. Shape is published by Weider Publications, Inc., the most influential publisher of the world's leading health, fitness and active lifestyle magazine brands. Log on to for the latest in fitness, beauty and fashion.

About PumpOne

PumpOne creates portable personal fitness trainers that go where you go. With the world's largest made-for-mobile exercise image and video library, PumpOne's workouts cover every training method and work on any portable mp3 player or smartphone. Employing state-of-the-art technology with the simplicity of drag & drop or just a touch of a screen, PumpOne's branded and private-labeled products help users lose weight, gain strength, build endurance, become more flexible, and help improve heart health.

About BSP

Established in 2001, Brand Sense Partners, LLC (BSP) is a strategic new business development consultancy with an integrated turnkey infrastructure designed to execute the firm's recommendations. BSP fosters growth in new categories of business for its clients by leveraging brand equity and other strategic assets. Clients focus on their core businesses while BSP's team of industry experts develops the strategy through market research and in-depth analysis, negotiates the deals and manages the new lines of business. The BSP approach reduces capital costs, risk and time to market resulting in new, profitable and accelerated growth for its clients. Headquartered in Los Angeles, BSP manages more than 200 partnerships for its Fortune 500 clients with approximately $1.5 billion in retail sales in the consumer products, media, technology, celebrity and fashion industries. For more information, please visit


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