Digital Health Platforms (DHP) Supports E-pharmacy Draft Rules, Says it Will Bring Affordability and Transparency for Consumers

Thursday, September 27, 2018 General News
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NEW DELHI, September 27, 2018 /PRNewswire/ --

  • e-pharmacies will empower consumers and
    provide them multiple options to help them make an informed choice when buying their med
  • It will enable consumers to order medicines in a convenient manner from mobile phones or personal computers
  • It
    will improve affordability, accessibility and traceability of medicines

Digital Health Platform (DHP) welcomes Govt. of India's move on e-pharmacy draft rules and has decided to oppose the nation-wide strike called by chemists on September 28, 2018 announced by the All India Organisation of Chemists and Druggists (AIOCD), an association of chemists involved in sale and distribution of medicines across India. 

Speaking about the draft rules Prashant Tandon, CEO, 1mg, said, "E-pharmacy is not a privilege, but rather a necessity for the retail pharmacy sector in India to address the challenges of affordability, accessibility and transparency." 

" We support the e-pharmacy draft rule; it improves affordability and accessibility of medicines for the consumers. Also moving towards technology-based disease management is key," said Dharmil Sheth, Founder, PharmEasy. 

DHP believes that vested interests in the pharmacy retail and distribution sector are opposing the e-pharmacy model and creating misunderstanding for e-pharmacy model.

DHP emphasises that the e-pharmacy model will enable existing pharmacies to start online operations and serve a broader set of customers. It can also lead to a network of pharmacies integrating into one platform and accessing a broader customer base while ensuring that the inventory is consolidated. This would reduce working capital requirements, remove wastage from system and increase margins. In short, it will facilitate better purchasing margins, better inventory management, increased reach, reduced prices and greater provision of value-added services to customers. DHP has stressed on the need for technological advancement of retail pharmacy sector to address the challenges in this sector. While it helps in making the sector more efficient and robust, it will also bring down the cost of medicines thus benefiting the end consumer.

Some important statistics 

Consumers Insights* 

    90% consumers showed inclination on buying medicines online
    48% consumers had to visit multiple brick/ mortar pharmacies to buy medicine
    50% consumers get medicine without any prescription in brick and mortar pharmacy
    36% consumers got medicines with no bills with batch number and expiry date from
    brick and mortar pharmacies

4600 Consumer Survey Conducted by BRIEF:

About Digital Health Platforms  

Digital Health Platforms is an association of e-pharmacies of India. It consists of all the top e-pharmacies in the country. The primary objective is to bring together all the e-pharmacies to unleash the power of technology for better health outcomes and to improve the availability of affordable and quality medicines to the farthest corner of the country.

For further information please connect with: Dr. Varun Gupta +91-965013007

Manoj Sharma +91-9811135420 Clout Communnications

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