Crown Aesthetics™ Formerly Bellus Medical, which proudly offers SkinPen®, SKINFUSE®, ProGen™ PRP and Allumera®
Crown Beauty™ Formerly Vita Liberata Limited, makers of Vita Liberata and NKD SKN sunless tanning beauty products
Crown Therapeutics™New unit comprising Blue Lizard® Australian Sunscreen, PanOxyl®, Sarna® and several other therapeutics brands
"The improved structure and naming convention of these business units allows for a more memorable, distinct alignment within our organization," says Jeff Bedard, President and CEO of Crown. "We believe the power of team is far greater than the power of one, and by incorporating Crown into each of our business unit names, we are ensuring our customers recognize the greater team that stands with them. Whether patients require a therapeutic solution, are seeking an aesthetic treatment or beauty need, Crown is here to fulfill those needs."
"Since Bellus Medical launched in 2012, we have been laser-focused on our customers, education and technology," said Joe Proctor, President of Crown Aesthetics. "Through constant innovation and staying tuned in to what customers want, we are proud to have changed the conversation in the aesthetics space."
Proctor added, "In 2018, Bellus joined the Crown family through a shared vision for excellence and innovation. Transitioning to Crown Aesthetics allows us to communicate more effectively with our customers and leverage our brands to attract new patients to our practice partners."
The rebranding of Crown Aesthetics will officially launch at IMCAS World Congress 2020 on January 30 in Paris. Visit us at Booth #N128 to learn more about all of Crown's business units and their offerings. In addition, Dr. Thomas Hitchcock, Crown's Chief Scientific Officer, will host three educational sessions:
View original content:http://www.prnewswire.com/news-releases/crown-laboratories-completes-commercial-integration-plan-strengthens-its-position-in-the-global-marketplace-300988988.html
SOURCE Crown Laboratories, Inc.
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