Cosmetic Executive Pioneers New Fashion Category and Launches Signature Collection for Women Battling Breast Cancer

Tuesday, October 23, 2018 Women Health News
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Strategically aligned with Breast Cancer Awareness month, Eva SooHoo launches Eileen & Eva, a new online boutique offering elegant and functional pieces for women facing BRCA and breast cancer surgeries, treatments and recovery. The boutique's launch collection, Heal with Style, features beautiful lifestyle pieces that boost body image and support women's physical challenges of drains, PICC lines, ports, swelling, weight gain, hot flashes and more.

LONG BEACH, Calif., Oct. 23, 2018 /PRNewswire/ -- More than a quarter of a million women will be diagnosed with breast

cancer this year alone, and all of them will battle more than just the disease.  More than 67 percent of survivors struggle with body image issues, according to the American Cancer Society. Many are challenged to find attractive and functional clothing to accommodate the first days, weeks and months following a lumpectomy or mastectomy and chemo or radiation treatments. With firsthand knowledge of the emotional and physical challenges of cancer and BRCA preventive surgeries, entrepreneur Eva SooHoo today, strategically aligned with Breast Cancer Awareness month, launched Eileen & Eva, a new online boutique with elegant and functional pieces for women facing surgery, treatment and recovery. Eileen & Eva's launch collection, Heal with Style, features seven beautiful lifestyle pieces including wraps, tunics, pants, shawls and scarves. Designed to hide drains and to allow easy access to PICC lines and ports, the flattering lines, soothing colors, breathable soft, moisture-wicking and anti-microbial fabric prevent infections, moderate hot flashes and provide ample room for lymphedema and weight gain.  The Heal with Style collection is perfect for layering and accessorizing to compliment a woman's unique style while in the hospital and out on the town.

Founder and CEO Eva SooHoo launched Eileen & Eva with the determination and mission to make fashion a force for healing.  Watching her mother Eileen struggle to find stylish comfortable clothes during her battle with ovarian cancer, SooHoo later had to deal with the same challenge after her own double mastectomy and hysterectomy, due to her decision for preventive surgeries based on her BRCA gene mutation diagnosis. An executive in the luxury cosmetic industry working for L'Oreal and Estee Lauder, SooHoo was discouraged by the lack of options for elegant, quality clothing that would allow her to transition between surgery recovery, her high-profile career and an active lifestyle.  SooHoo's Heal with Style collection offers an alternative to wearing flimsy camisoles and generic sweat suits and t-shirts that serve as common post-surgery and treatment clothing options. Her Heal with Style garments are comfortable, stylish and adaptable for the special needs of patients and survivors anytime, anywhere.

"During my own personal recovery journey, fashion helped me retain my sense of identity and allowed to regain some control," SooHoo said. "Eileen & Eva is more than a style boutique; it's a community for women and a place for us to share the empowering message of healing through fashion."

The Eileen & Eva signature launch collection Heal with Style is made in the USA from luxurious soft fabric of a proprietary blend of Tencel ™, which is breathable, moisture-wicking, antimicrobial and moderates the effects of hot flashes. Certain pieces also feature front openings and snap closures for easy access to port and PICC lines and discreet inside pockets that camouflage drains.  The Heal with Style collection includes:

  • Heal with Style Wrap and Tunic: Designed for post-surgery, treatments, lounging and beyond; with snap openings for port and PICC line access and built-in drain pockets.
  • Pamper-Me Cashmere Shawl: an elegant cashmere wool shawl that is warm and stylish for treatments and versatile; can be worn as a scarf, shawl, cape, or bolero jacket.
  • Sweats No-More Pants: slimming lounge and pajama pants that are comfortable, stylish and flattering.
  • Brighten-Me Up Scarf: a versatile and ultra-soft scarf in soothing, multiple colors with strategically placed buttons, that allow it to be worn in different styles.

The Heal with Style collection is available online now at, with affordable pieces, attractive packaging and special gifting options. "Now, instead of sending her flowers or pink knick-knacks, give her lovely garments that comfort, inspire and serve her needs during a vulnerable, painful and exhausting journey," SooHoo suggests. "Help her heal with style!"

Media Contact:Eva SooHoo, Eileen & Eva 562.541.5535

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SOURCE Eileen & Eva, LLC

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