LONG BEACH, Calif., Oct. 23, 2018 /PRNewswire/ -- More than a quarter of a million women will be diagnosed with breast
Founder and CEO Eva SooHoo launched Eileen & Eva with the determination and mission to make fashion a force for healing. Watching her mother Eileen struggle to find stylish comfortable clothes during her battle with ovarian cancer, SooHoo later had to deal with the same challenge after her own double mastectomy and hysterectomy, due to her decision for preventive surgeries based on her BRCA gene mutation diagnosis. An executive in the luxury cosmetic industry working for L'Oreal and Estee Lauder, SooHoo was discouraged by the lack of options for elegant, quality clothing that would allow her to transition between surgery recovery, her high-profile career and an active lifestyle. SooHoo's Heal with Style collection offers an alternative to wearing flimsy camisoles and generic sweat suits and t-shirts that serve as common post-surgery and treatment clothing options. Her Heal with Style garments are comfortable, stylish and adaptable for the special needs of patients and survivors anytime, anywhere.
"During my own personal recovery journey, fashion helped me retain my sense of identity and allowed to regain some control," SooHoo said. "Eileen & Eva is more than a style boutique; it's a community for women and a place for us to share the empowering message of healing through fashion."
The Eileen & Eva signature launch collection Heal with Style is made in the USA from luxurious soft fabric of a proprietary blend of Tencel , which is breathable, moisture-wicking, antimicrobial and moderates the effects of hot flashes. Certain pieces also feature front openings and snap closures for easy access to port and PICC lines and discreet inside pockets that camouflage drains. The Heal with Style collection includes:
The Heal with Style collection is available online now at EileenanEva.com, with affordable pieces, attractive packaging and special gifting options. "Now, instead of sending her flowers or pink knick-knacks, give her lovely garments that comfort, inspire and serve her needs during a vulnerable, painful and exhausting journey," SooHoo suggests. "Help her heal with style!"
Media Contact:Eva SooHoo, Eileen & Eva firstname.lastname@example.org 562.541.5535
View original content:http://www.prnewswire.com/news-releases/cosmetic-executive-pioneers-new-fashion-category-and-launches-signature-collection-for-women-battling-breast-cancer-300735938.html
SOURCE Eileen & Eva, LLC
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