Cool New Technology to Reduce Fat Available Now at La Jolla Cosmetic Surgery Centre

Wednesday, February 3, 2010 General News
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LA JOLLA, Calif., Feb. 2 A new, non-invasive way to gently and effectively reduce fat in targeted areas of the body is available at La Jolla Cosmetic Surgery Centre. (LJCSC). The Zeltiq(TM) Procedure uses an advanced cooling technology that targets and eliminates fat cells, resulting in noticeable, natural-looking fat reduction in those areas.

Based on the patented method Cryolipolysis(TM), developed by Harvard Dermatologists and clinically tested on hundreds of patients, the Zeltiq(TM) Procedure offers a non-surgical way to reduce fat. La Jolla Cosmetic Surgery Centre was part of the original clinical studies to test the effectiveness of this technique.

"This is promising new technology in the ongoing quest to find ways to reduce fat cells," says board certified dermatologist Richard Fitzpatrick, M.D., Director of the Dermatology Division of LJCSC. "The Zeltiq (TM) Procedure is meant for the person that is in overall good shape but may have stubborn bulges of fat in the abdomen, love handles, thighs or the upper back," added Fitzpatrick.

This innovative method of reducing fat cells using cold temperatures is based on research showing that fat cells are naturally more vulnerable to cold than other surrounding tissue. During the procedure, a non-invasive applicator delivers precisely controlled cooling to target and eliminate fat cells in specific areas of the body. This results in a reduction of fat bulges that is visible in most patients in two to four months.

"Finding new ways to reduce or eliminate fat is one of the biggest areas we are seeing in cosmetic surgery today," according to LJCSC board certified dermatologist William Groff, D.O. "It's exciting to be able to offer our patients an option other than surgery, however, it is not a substitution for traditional liposuction," added Groff.

Prospective patients can have a free consultation with Drs. Fitzpatrick or Groff to see if they would benefit from the procedure.

About La Jolla Cosmetic Surgery Centre

Founded in 1988 by R. Merrel Olesen, M.D., La Jolla Cosmetic Surgery Centre is a leading cosmetic plastic surgery and cosmetic dermatology practice. The medical team is comprised of four board-certified plastic surgeons and two board-certified dermatologists. Collectively, this team has made significant contributions to the field of cosmetic surgery and cosmetic dermatology, authoring books and articles, pioneering new procedures and teaching peers and patients about the latest research and techniques in the field. LJCSC is located at 9850 Genessee Avenue, Suites 130 & 480, La Jolla ,CA For more information, visit:

About Zeltiq Aesthetics

Zeltiq Aesthetics, founded in 2005, is a science-based medical device company dedicated to the development of non-invasive procedures for the reduction of unwanted fat tissue. The Zeltiq Procedure is cleared by Health Canada and the European Union for non-invasive fat layer reduction through cold-assisted lipolysis. The device is also cleared by the FDA for various applications related to skin cooling during dermatologic treatments, with a pending application for non-invasive fat layer reduction.

Contact: Betsy Fitzpatrick 858-452-2066

SOURCE La Jolla Cosmetic Surgery Centre

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