, the 100% New Dr. Siegal's COOKIE DIET Web Site, Debuts with Weight Loss Calculators and Worldwide Shipping

Monday, January 5, 2009 General News
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MCLEAN, Va., Jan. 5 Dr. Siegal's Direct Nutritionals, LLC,the exclusive worldwide distributor of the 34 year old Dr. Siegal's COOKIEDIET(R) brand weight loss system and hunger-controlling diet cookies and dietshake mixes, today announced that it has launched a completely redesignedversion of its web site with many new features and the shorter domain ( ). Since its launch in May 2007,the official Dr. Siegal's COOKIE DIET(R) web site's address had The 60,000-plus users of the previous web site can loginto the new one using their existing user name and password.

"While imitators have sprung up offering knockoff products, the worldknows that Dr. Siegal's Cookie Diet is the original cookie diet, the realMcCoy. is therefore the ideal choice of names for the exclusiveonline source of the genuine Dr. Siegal's Cookie Diet products which havehelped more than 500,000 people since 1975," said Matthew Siegal, Presidentand CEO of Dr. Siegal's Direct Nutritionals, LLC.

Among the features debuting on is a Resources section thatincludes Dr. Siegal's(R) Weight Loss Goal Calculators, a new proprietarysoftware suite personally designed by Dr. Sanford Siegal. The calculatorsremove the uncertainty inherent in most diets by helping the user set andreach a realistic goal weight by a specific date.

"So many of my patients come to me with a specific goal in mind and itusually has to do with looking good for an upcoming event like a wedding,cruise, or reunion," said Dr. Siegal. "So I developed weight loss calculatorsthat use my proprietary algorithms to estimate -- based on the dieter's owncalorie burn rate -- how many calories she would have to consume each day inorder to reach her desired weight by the date of her big occasion."

Dr. Siegal added that his calculators contain safeguards to ensure thatthey don't return unrealistic or unhealthy results.

"The last thing an overweight person needs is another diet failure. Ifyour goal is unrealistic my calculators will tell you so," added Dr. Siegal.

Other features of the Resources section include a step-by-step overview ofa 1,000 daily calorie version of the Dr. Siegal's COOKIE DIET(R) Weight LossProgram; recipes for dinners that are compatible with the program; and generalnutritional guidelines. also offers an enhanced version of the company's onlinecustomer rewards program which gives discounts to customers who refer newones. A major enhancement now rewards the referring friend with a $10 discountcode every time a referred friend places an order on If, forexample, a customer refers ten friends who each order once a month, thatcustomer will receive discounts of $100 per month.

Dr. Siegal's COOKIE DIET(R) was developed more than 30 years ago byrenowned physician, author and weight loss expert Sanford Siegal, D.O., M.D.,to control his patients' hunger and help them stick to the low calorie diet hefavors. It features cookies, shake mixes, and soup that contain hisproprietary amino acid mixture that results from the blending of variousprotein food substances.

Dr. Siegal conceived the idea of a cookie-based diet in the early 1970'swhile researching his book on natural food substances that control hungerwithout drugs. In 1975, after several years of experimentation, he perfectedhis secret recipe and baked it into a cookie. Acceptance by his patients wasimmediate and soon Dr. Siegal's COOKIE DIET(R) was the exclusive approach toweight loss at Siegal Medical Group, Dr. Siegal's South Florida medicalpractice. Dr. Siegal personally mixes every batch of his secret protein blendwith his own hands in his private bakery in Miami. More than 200 other doctorshave used the products in their own practices.

For the general public Dr. Siegal advocates a diet of about 1,000 caloriesper day provided that the dieter is monitored by his or her doctor. On 1,000calories a day, he says, the typical adult will lose ten pounds or more permonth. Based on his own experience with more than a half million patients heinsists that medically-supervised low calorie diets are safe and that resultsare better.

"I'm convinced that those who diet under medical supervision have bettersuccess rates," said Dr. Siegal. "Those who go on weight loss diets withoutdoctor supervision cheat themselves."

Dr. Siegal's COOKIE DIET(R) hunger-controlling foods and nutritionalsupplements are available online at ; by phone 24/7at 877-377-4342 toll-free; and from select doctors, drug stores and retailers.They're also available at company-owned kiosks in Paradise Valley Mall andChandler Fashion Center in Phoenix, AZ; Town Center Mall in Boca Raton, FL;Dadeland Mall in Miami, FL; The Galleria Mall in Ft. Lauderdale, FL; andCherry Hill Mall in the Philadelphia suburb of Cherry Hill, NJ. A Dr. Siegal'sCOOKIE DIET(R) store will open in Beverly Hills on January 15, 2009.


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