Constant Growth in Tech for Health & Fitness Industries

Friday, October 28, 2016 Corporate News
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NEW YORK, October 28, 2016 /PRNewswire/ -- - The number of health and fitness clubs have

grown year to year, supported by public health initiatives that have clarified the benefits of exercise in tackling health ailments. According to statistics portal, Statista, the United States & Canadian market had
an estimated size of more than $28 billion dollars in 2015, of which 90 percent was attributable to the United States. NABUFIT Global Inc. (OTC: NBFT), Nike Inc. (NYSE: NKE), Under Armour Inc. (NYSE: UA), Lululemon Athletica Inc. (NASDAQ: LULU), VF Corporation (NYSE: VFC).

Population amongst individuals aged 20 to 64, makes up the largest gym-going demographic. A total of which 36,000 clubs located in the U.S. had roughly 55 million members. Globally, more than 150 million people were members of a fitness clubs. Compelled by increasing gym-goers among the growing population, revenues are anticipated to develop at an annual rate of 2.5 percent, with a 3.2 percent growth in 2016.

Online platform for health, fitness and nutrition, NABUFIT Global Inc. (OTCQB: NBFT) is available in mobile app stores, that delivers a new training portal which enhances workouts by providing expert advice from professional trainers, health experts and international sports stars. Last week the company announced that it has reached more than 200,000 downloads since its launch on July 19, 2016. With this platform, fitness fanatics learn from the best and could evolve their workouts through online training and educate themselves in its community. NABUFIT helps build an active and healthy lifestyle by coaching and inspiring individuals toward better exercise and nutrition.

NABUFIT recently extended its partnership with Brazilian superstar footballer, Neymar Jr., who plays as a forward for Spanish team FC Barcelona and the Brazil national team. The partner includes the Neymar Jr. Project Institute. The project has led to building an education center in Sćo Paulo Brazil for the benefit of young individuals. The center delivers educational and sporting related activities for under privileged children in the area.

By partnering with the Neymar Jr. Project Institute, NABUFIT also gains awareness in the way young individuals live and train and their needs. This will provide NABUFIT with data that is very significant for future developments. Brian Palm Svaneeng Mertz, NABUFIT CEO said: "We are pleased with the current user base growth and the development of new features to the app where we at the moment are adding 2-3 more new features a month. We also expect additional traction when Neymar Jr. will be available on the app in early December this year."

Lululemon Athletica Inc. (NASDAQ: LULU) has released its first capsule collection called the "Reflective Splatter" for its Lab concept stores in New York and Vancouver. The new collection features a reflective tank, sports bra, tights and hot shorts. Lululemon's director of future textiles, Pascale Gueracague, explained that the higher price point is due to the high-tech and experimental technique used to create the new reflective print: a double-printing process that includes a base layer of print with a second, superimposed reflective layer on top. This was used to create a less graphic and more glitter effect.

VF Corporation (NYSE: VFC) marks Napapijri® as the company's fastest growing brand with a 9 percent currency neutral growth in its third quarter of 2016. Acquired in 2004, Napapijri started when an Italian travel bag manufacturer mixed design innovation with style and revolutionized outdoor apparel. The company offers a full line of premium outdoor apparel, footwear and accessories. The brand's well-known SKIDOO jacket was introduced in 1990 and is identical with outdoor lifestyle, particularly in Europe.

Nike Inc. (NYSE: NKE) and its biggest athlete partner, Lebron James of the Cleveland Cavaliers, opened up the NBA season with a toast to underdogs salute to the ones who "weren't supposed to be here". The ad was headlined as "Come out of nowhere" with James being one of the stars who came from nothing. Furthermore to the anthem spot, the campaign embraces out-of-home executions celebrating the discrete styles of other NBA players who were never supposed to be big, such as Kevin Durant, Paul George and Isaiah Thomas. The campaign will run through the first two weeks of the season.

Under Armour Inc. (NYSE: UA) reported lower margins in the third quarter as the company invested in less profitable categories like soccer, golf and basketball. The company is also investing aggressively overseas, opening more stores. Gross margins for the third quarter fell to 47.5 percent from 48.8 percent last year. Shares fell the most in more than seven years after the company warned that growth rate will be less than expected, raising concerns that the amazing growth streak will finally end. The company expected revenue to increase in the low 20 percent range during 2017 and 2018.

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