Civitas Senior Living Promotes Three More Executives

Friday, January 4, 2019 General News
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Elevation of Leadership Indicative of Rapid Growth, Progress

FORT WORTH, Texas, Jan. 4, 2019 /PRNewswire/ -- Civitas Senior Living, a growing, innovative senior living company based

in Fort Worth, is proud to announce the promotion of three more executives as a result of the company's continued rapid growth and progress.

Dionne Motal, former Vice President of Human Resources, Amy Vittitow, former Senior Vice President of Sales and Marketing, and Robb Sames, former Vice President of Sales and Marketing were promoted to Chief Human Resources Officer, Chief Marketing Officer, and Senior Vice President of Sales and Marketing, respectively. This move follows the reorganization of the leadership team and subsequent promotions of three other company executives back in November.

"Civitas has experienced incredible growth, and with that comes incredible opportunity," said Wayne Powell, Founder and CEO of Civitas Senior Living. "All three of these individuals have a keen sense for company advancement - they see a challenge or an opportunity, take charge, and growth follows."

Motal brings more than 35 years of experience to her new role as CHRO. She has been with Civitas Senior Living for two of its six years and is the person responsible for founding a formal human resources department for the company - including the development and creation of all the policies and procedures.

"Dionne has only been with us for two years, but the impact she has had on Civitas is enormous. Consider the fact that two years is more than 33 percent of our existence as a company, and you can see how critically important she is to us," said Cooper Vittitow, President of Civitas Senior Living. "She really understands the senior living business and how to best operate a human resources department in this industry. She is constantly working with me in operations on how we can continue to invest and reinvest in our people."

"I could not be more proud of Dionne. Her depth and breadth of human resources knowledge specific to the senior living industry amazes me," said Misti Powell, Senior Vice President of Operations and Co-Owner of Civitas. "Plus, her critical role in human resources has not limited her guidance when it comes to other departments. She is constantly seeking new ways to team-build, motivate, and inspire both current and future leaders of this company."

Also stepping up into a C-level role more befitting of her current range of responsibilities is Amy Vittitow. She has been the marketing lead at Civitas since the company began and is now the Chief Marketing Officer. As CMO, Vittitow charts the course both for how the company gets projects to market and how it continues to serve current residents.

"Amy started with us more than 12 years ago as a Community Marketing Director - long before Civitas Senior Living formally came into being - and has provided outstanding value and innovation ever since," said Wayne Powell. "Her commitment to excellence, focused attention to detail, passion for seniors, and dedication to our residents is truly amazing." Misti Powell added that Vittitow's efforts help propel the industry forward. "She continuously looks for new ways to approach marketing not only for Civitas, but for the senior living industry as a whole," she said. "Her drive for excellence is continually refreshing."

Moving up to take over Vittitow's former role as Senior Vice President of Sales and Marketing is Robb Sames. "I was impressed with Robb from the first time I interviewed him five years ago, and that regard has only grown ever since," said Wayne Powell. "Sames is an essential resource for the marketing department and Amy Vittitow's "right-hand man," Powell said.

However, Sames is also an important individual contributor, said Cooper Vittitow. "Not only is Robb an employee, he's a critical member of our team. We see something in him that we want all of our regional marketers and community outreach directors to emulate," he said. Wayne Powell agrees. "Robb has become a key influencer on how we approach sales and marketing in the senior living industry without forgetting why we do it - to help our seniors," he said.

All three employees are thrilled with their new roles and look forward to helping the company grow. "Each of us started as individual contributors to the company. Now, through the process of growth, dedication, and promotions, we have more of a cohesive executive unit with distinct responsibilities. We are looking forward to what this means for both Civitas Senior Living and the senior living industry as a whole," said Wayne Powell.

About Civitas Senior Living, LLC

Civitas Senior Living is a senior living property management and consulting company based in Fort Worth that specializes in the development, acquisition, and operational management of senior housing properties. These properties include assisted living and memory care residences, retirement centers, and independent senior living facilities. For more information about Civitas, please visit, or call (817) 386-8888.

Media Contact:Todd JohnsonCivitas Senior (817) 386-8888


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SOURCE Civitas Senior Living

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