Canadian Innovation in Fatigue-Reducing Light Therapy Among Global Winners of Astellas Oncology's C(3) Prize™ to Change Cancer Care

Tuesday, October 11, 2016 Cancer News
Email Print This Page Comment bookmark
Font : A-A+

Three C3 Prize winners awarded a total of $100,000 in grants and a membership to MATTER


Oct. 11, 2016 /CNW/ - Astellas Oncology announced the three winners of the inaugural C3 Prize – a global challenge designed to inspire non-medicine innovations to improve the cancer care experience for patients,
caregivers and their loved ones –  at the European Society of Medical Oncology (ESMO) Annual Congress in Copenhagen, Denmark  Friday, October 7. The winning ideas were chosen after five finalists pitched their ideas live at Stanford University's Medicine X conference to a panel of judges that included Robert Herjavec, dynamic Canadian entrepreneur, passionate cancer caregiver and star of CBC's Dragon Den and ABC's Emmy Award-winning television show, Shark Tank.

"As the number of people diagnosed with cancer around the world rises, so does the need for innovative tools and resources that help patients with cancer and those that care for them live better during their journey," said Mark Reisenauer, senior vice president, Oncology, Astellas, whose experience caring for his late father influenced the development and launch of the C3 Prize. "The C3 Prize was designed to discover fresh ideas and potential solutions from the people who are directly aware of the challenges patients and caregivers face on a daily basis."

The winners are:

  • Grand Prize Diane Jooris of Brussels, Belgium, co-founder of Oncomfort™, a company that develops virtual reality modules designed to help manage anxiety in cancer patients before, during and after treatment.


"When I was taking care of my younger sister Mathilde, I saw how difficult it was for her to manage the stress that built up over the weeks of her breast cancer treatment. Over time, the constant stress led to extreme anxiety and a feeling of helplessness that led her to question whether the treatment process was worth it," Jooris said. "Oncomfort leverages virtual reality technology to help train patients in stress management techniques, give them easy-to-understand information, and help them feel more in control, calm and comfortable."

  • First Prize Larry Pederson, one of two Canadians amongst the five finalists to pitch their ideas. Larry Pederson currently resides in Seattle, Washington and is the founder and director of Medicine Hat, Alberta-based The Litebook® Company, which has developed a light therapy device for use as a tool to potentially reduce fatigue and increase quality of life for cancer patients undergoing treatment.


"Cancer patients undergoing treatment frequently experience profound fatigue and feelings of depression as a side effect of their treatment regimen," said Pederson. "This fatigue can be unrelenting, overwhelming, and permeate every aspect of daily life. My hope is that the portable Litebook can provide fatigue reduction conveniently and quickly to these patients."

  • First Prize Mark Harrison of North Melbourne, Australia, chief executive officer of Australian Prostate Cancer Research, whose interactive online system, PROSTMATE™, provides community clinical connections for patients with prostate cancer across rural areas.


"Many men with prostate cancer in Australia face difficulties accessing appropriate, qualified and timely clinical intervention and support, particularly those who live in rural, regional and remote areas of Australia," said Harrison. "We are trying to solve this unmet need in the community through a companion-based program designed to provide a tailored experience that is open to anyone affected by prostate cancer irrespective of their location."

"Based on my personal experience, I can say all of these ideas address major unmet needs for patients living with cancer and their loved ones," said Herjavec, whose experience as a caregiver for his mother, who died of ovarian cancer in 2007, led him to partner with Astellas Oncology for the C3 Prize. "I also know, from professional experience, the power and impact technology can make on improving lives."

More than 100 patients, caregivers, health care providers and technology entrepreneurs from around the world submitted ideas to the C3 Prize. The winning submissions were assessed on plausibility, creativity and originality, and ability to operationalize/implement the innovative idea for future application

The Grand Prize winner was awarded a $50,000 grant, and the two First Prize winners were each awarded $25,000 grants. All three winners also receive a membership to MATTER, a community of entrepreneurs, innovators and industry leaders working together to improve health and health care.

For more information, visit

About Astellas Pharma Canada, Inc.Astellas Pharma Canada, Inc., headquartered in Markham, ON, is a Canadian affiliate of Tokyo-based Astellas Pharma Inc. In Canada, Astellas has an intense commercial focus on four therapeutic areas – Urology, Immunology, Infectious Disease and Oncology. For more information about Astellas Pharma Canada, Inc., please visit the corporate website:

About Astellas Pharma Inc.Astellas Pharma Inc., based in Tokyo, Japan, is a company dedicated to improving the health of people around the world through the provision of innovative and reliable pharmaceutical products. We focus on Urology, Oncology, Immunology, Nephrology and Neuroscience as prioritized therapeutic areas while advancing new therapeutic areas and discovery research leveraging new technologies/modalities. We are also creating new value by combining internal capabilities and external expertise in the medical/healthcare business. Astellas is on the forefront of healthcare change to turn innovative science into value for patients.

For more information, please visit our website at

About MATTERMATTER is a community of entrepreneurs, innovators and industry leaders working together to harness technology to improve health and healthcare. MATTER connects and promotes collaboration between entrepreneurs, scientists, physicians, investors and industry leaders in order to bring next-generation products and services to market that improve quality of care and save lives. For more information, visit

SOURCE Astellas Pharma Canada, Inc.


Post your Comments

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
* Your comment can be maximum of 2500 characters
I agree to the terms and conditions

News A - Z


News Search

Medindia Newsletters

Subscribe to our Free Newsletters!

Terms & Conditions and Privacy Policy.

Find a Doctor

Press Release Category

Press Release Archive

Stay Connected

  • Available on the Android Market
  • Available on the App Store