Cambay Tiger Launches 'Fitness Packs' for Meeting Fitness Goals by Fish Diet

Tuesday, April 11, 2017 Diet & Nutrition News
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MUMBAI, April 11, 2017 /PRNewswire/ --

In a first-of-its-kind initiative, popular seafood brand Cambay Tiger

has launched 'Fitness Packs' which are fish packages that individuals could subscribe to meet their health and fitness goals such as weight loss, cholesterol management, muscle building, bone health, general fitness, eye care and
beauty enhancement. Fish is rich in proteins, omega-3 fatty acids and minerals. As per the package, subscribers need to consume optimum amount of particular fish varieties for a fixed period of time to meet their specific fitness requirement. The subscriptions are offered on a Trial/Weekly/Monthly and Quarterly basis. The nutritionist-certified diet is explained in an elaborate diet plan shared with the subscribers.The ready-to-cook Cambay Tiger Fitness Packs comes in two flavours - chilli basil and lemon pepper. The fish chunks are boneless, can be easily cooked in 5 minutes and are delivered free to the subscribers.

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"Modern scientific research has proved that fish such as Salmon, Seer, Tilapia and Seabass are good for the heart; Salmon, good for eyes; Red Snapper, good for skin; Tilapia, good for the heart, muscles, brains and bones and Tuna is good for weight loss enhanced immune system. Taking this knowledge, to a new level, we have designed the fitness packs for our customers considering their health and fitness goals," said Raheela Hasan, Nutritionist at Cambay Tiger.

Cambay Tiger Fitness Packs 

    Health & Fitness     Fish Package (200   Weekly         Trial Pack     Subscription
    Goals                gm)                 schedule       price in Rs.   price in Rs.

                         Red Snapper &
    Weight loss          Surmai              Twice          275            3,080
    Management           Surmai & Sea Bass   Twice          323            3,618
    Bone Health          Tilapia             Thrice         99             1,663
    Muscle Building      Tuna                Thrice         61             1,025
    General Fitness      Indian Salmon       Thrice         184            3,091
                         Indian Salmon &
    Eye Care             Tuna                Twice          245            2,744
                         Red Snapper &
    Beauty Enhancement   Indian Salmon       Twice          331            3,707

The Fitness Packs could be subscribed to at Cambay Tiger Seafood Mart in Bandra and Lokhandwala in Mumbai, and on, the e-commerce site of Cambay Tiger. The company has plans to soon launch the Fitness Packs in other metro cities such as Delhi, Pune, Bengaluru and Chennai.

"Seafood is extremely healthy. This is now common knowledge and concisely proved over years of research. We at Cambay Tiger have taken this research to the next level by figuring out which fish is good for what. So by narrowing down on a customer's fitness goals, we are now able to supply hassle-free, easy-to-cook fish options that will help customers to automatically reach their goals. This may vary from muscle building, to weight loss to simply boosting your immune system," said Shivam Gupta, Director, WestCoast Group, Promoter of Cambay Tiger.

Cambay Tiger Fitness Packs' tagline rightfully states, "Say Hello to the Healthiest & Tastiest meat. Say Hello to Fish." 

About Cambay Tiger

Cambay Tiger is the flagship brand of the WestCoast Group, India's fully integrated aquaculture and seafood company. In India, Cambay Tiger products have its presence in India over 1000 stores in over 50 cities, including leading retail outlets such as Big Bazaar, Godrej Nature's Basket, More and Hypercity. Cambay Tiger branded products are also sold at the company's exclusive seafood retail outlets Cambay Tiger Seafood Mart (CTSM) at Bandra and Lokhandwala in Mumbai, Viman Nagar in Pune and Defence Colony in New Delhi. CTSM also retails, raw, ready to cook and frozen seafood. Cambay Tiger products could also be ordered online at

About WestCoast Group

WestCoast group is engaged in the business of shrimp hatcheries, shrimp farms, fish farms, processing and freezing of seafood and exports. It exports probiotic farm-raised seafood under its flagship brand Cambay Tiger to over 30 world markets including the US, Canada, Europe, South Africa and other Asian countries. It is also engaged in domestic trading and distribution of shrimp feed and other aquaculture inputs required for farm cultivation of seafood. WestCoast is also one of India's leading domestic distributors of frozen food through is presence across India's leading retail outlets and supply to hotels, restaurants and caterers along with presence in e-commerce.

For media enquiries, please contact: Prabodh Menon Manager - Corporate Communications WestCoast Fine Foods (India) Private Limited Mobile: +91-9769020527 Email:


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