Calling Weary Entrepreneurs: Dermalogica Founder and Owner Jane Wurwand Advocates 'The Transformative Power of Genius' on VoiceAmerica's 'Stars of PR'

Thursday, November 19, 2009 General News
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LOS ANGELES, Nov. 18 If you want to be woken up when the recession's over, kindly reconsider. According to Dermalogica founder and owner Jane Wurwand, now is the time for entrepreneurs to sow the seeds of optimism, resilience, and innovation. With the mantra that "life comes in unexpected waves," Wurwand expounded her inspired wake-up call of positive thinking on "Dermalogica Founder Jane Wurwand Touches Skin, Touches Lives," the November 12th episode of VoiceAmerica internet radio network's "Stars of PR," a show about the public relations, marketing and branding business.

Outlining a path for entrepreneurs hesitant to start building tomorrow's businesses, Wurwand encouraged listeners to harness their intuition to think differently about their business in order to not only survive, but thrive in uncertain times. Citing the augmented influence of social media platforms vis-a-vis the descent of print publications, Wurwand confidently prophesized that, "within gloominess, something optimistic is happening," and encouraged business leaders to envision how they can propel ingenuity in their sectors.

And Wurwand herself is certainly no stranger to the resourcefulness and optimism endemic to business development. During the recession of the 1980s, she and her husband Ray launched the International Dermal Institute (IDI), a post-graduate school to train licensed skin therapists, which three years later grew into Dermalogica ( Wurwand isn't ashamed to admit that, "we didn't know we couldn't do it, so we did it."

Twenty-five years later, Wurwand urges entrepreneurs to harness their passion for creating change and embrace the fear of incompetence. "Have the capacity to get lit up and be compassionate about something, but maintain a willingness to be incompetent, stretch and try something new. Entrepreneurial business needs people who are not afraid to be different and take risks." It's with this advice that Wurwand repeatedly brings disheartened audiences of business leaders to standing ovations, most recently in October at the greater San Fernando Valley Industry & Commerce Association's (VICA) 21st Annual Business Forecast Conference.

"Stars of PR" also featured Annett King, Director of Global Education for the International Dermal Institute, and Dermalogica's Vice President of Global Education, Dr. Diana Howard, PhD, who respectively discussed Dermalogica's unyielding commitment to the educational empowerment of skin care professionals and female and male consumers. The one-hour podcast is available for download on the end of November and then archived in perpetuity.

Dermalogica, a dream that began with only $14,000, now pulls in more than $200 million in sales from 51 countries across the globe, making the brand the most respected and requested professional skin care line in the world. Headquartered in a 145,000 square-foot center in Carson, California, IDI and Dermalogica employ 1,200 people globally.

News contact: Cindy Rakowitz (818) 783-3307

SOURCE Dermalogica

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