Calling All Campers ... Tupperware and Brooke Shields Kick-Off Camp Confidence

Thursday, June 5, 2008 General News
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NEW YORK, June 4 Tupperware Brands Corporation's Chairmanand CEO, Rick Goings, and Chain of Confidence campaign spokeswoman, BrookeShields, are encouraging women around the country to get a confidence boost atTupperware's Camp Confidence. Camp Confidence is a new extension ofTupperware's Chain of Confidence campaign which launched last spring andcelebrates female friendships and the intangible results of thoserelationships and supports Boys & Girls Clubs of America's SMART Girls program.Camp Confidence kicked-off today in an urban camp-themed setting at the famedTime Warner Center in New York City.

Last spring, Tupperware conducted a survey to determine the mostsignificant source of women's confidence. Recently, Tupperware took thefindings from the original survey a step further and commissioned a nationalopinion poll to learn more about what makes women feel confident. The newsurvey, conducted by Kelton Research, showed that an unprecedented 98% ofwomen feel more confident about themselves if they have a healthy relationshipwith friends and family members.

Health and wellness, finances, relationships and beauty topped the list oftopics which women said they discussed the most. Camp Confidence focuses onboosting confidence in these four key life areas through a panel of renownedexperts, also known as "Confidence Counselors," who provide tips and advicefor women in their respective areas of expertise. Counselors include: health &wellness guru Bethenny Frankel, financial expert, Laura Rowley, relationshipcoach, Logan Levkoff and beauty specialist, Carie Brescia.

"The response to Chain of Confidence has been overwhelming and now CampConfidence will take the movement to the next level," said Rick Goings,Chairman and CEO of Tupperware Brands Corporation and National Chairman ofBoys & Girls Clubs of America. "We are thrilled to have such a talented andpassionate group of experts working with us to make Camp Confidence ameaningful outlet in women's lives. Tupperware Brands' commitment to women isnot new -- we've been offering opportunities for over 60 years. Today we arecommitted to our global mission to enlighten, educate and empower women andCamp Confidence will help be instrumental in helping us reaching our goal."

Camp Confidence is available for women everywhere The website has undergone an exciting makeover ofits own in 2008. In addition to linking up and swapping confidence tips andstories with other women, visitors can now sign-up to receive emailnewsletters and SMS tips from the Confidence Counselors, contribute to Boys &Girls Clubs of America's SMART Girls program and participate in interactivevoice-blogs through the website's updated technology.

"I'm so proud to be part of a campaign and community that celebrateswomen," said campaign spokeswoman, Brooke Shields. "The tips and adviceoffered through Camp Confidence are incredibly useful and women around thecountry can visit for their own confidence boost."

The Chain of Confidence campaign and the website have captured theattention of women everywhere. For more information on Tupperware's Chain ofConfidence and Camp Confidence, please visit

About Tupperware Brands

Tupperware is part of the portfolio of brands under Tupperware BrandsCorporation. Tupperware Brands Corporation is a global direct seller ofpremium, innovative products across multiple brands and categories through anindependent sales force of approximately 2.2 million. Tupperware categoriesinclude food preparation, storage, cooking and serving solutions for thekitchen and home. Tupperware Brands Corporation beauty and personal carebrands include Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics,Nuvo and Swissgarde brands.

About Brooke Shields

Born and raised in New York, Brooke Shiel

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