SAN MATEO, Calif., June 17 CafePress, the recognizedleader in user generated commerce, is pleased to announce a partnership withthe newly launched Stand Up To Cancer initiative, to raise money for researchgeared toward moving cancer from a disease that too often takes lives to onethat people largely survive. The launch of the partnership begins with aunique online merchandise shop, http://www.cafepress.com/su2c, featuring StandUp To Cancer branded merchandise. Proceeds from the shop will go directly tofund research, while the products sold offer supporters a unique way to buildawareness.
CafePress sells T-Shirts, gifts for the home, and other printable itemsdesigned entirely by its community of 6.5 million users; as merchandise sellsthe designers earn a profit. The partnership between CafePress and Stand Up ToCancer illustrates how non-profits and charitable organizations utilizeCafePress' unique business model to raise funds and generate visibility fortheir work. Greenpeace, March of Dimes, People for the Ethical Treatment ofAnimals (PETA) and Reading is Fundamental (RIF) also sell merchandise throughCafePress.
"Ever since the first political T-Shirt was sold during the Deweypresidential campaign in the 1940's people have used T-Shirts as a form ofself-expression," comments Amy Maniatis, CafePress VP of Marketing. "Now,almost 70 years later, people are still itching to spread the word aboutissues and causes they're passionate about. In many ways a T-Shirt has becomea human billboard of self expression and support -- every time you wear it yougenerate awareness in your world."
Stand Up To Cancer (SU2C) is a program of the Entertainment IndustryFoundation (EIF), a 501(c)(3) charitable organization, and was established bya group of media, entertainment and philanthropic leaders whose lives have allbeen affected by cancer in significant ways. Stand Up To Cancer is bringingindustry resources -- people, as well as mediums such as television and theweb -- to bear in the fight against cancer as never before.
For more information on Stand Up For Cancer visithttp://www.standup2cancer.org. The Stand Up To Cancer shop can be found athttp://www.cafepress.com/su2c.
CafePress is the leader in User-Generated Commerce and offers sellersturnkey e-commerce services to independently create and sell a wide variety ofproducts, and offers buyers unique merchandise across virtually every topic.Launched in 1999, CafePress has empowered individuals, organizations andbusinesses to create, buy and sell customized merchandise online using thecompany's unique print-on-demand and e-commerce services. Today, CafePress isa growing network of over 6.5 million members who have unleashed theircreativity to transform their artwork and ideas into unique gifts and newrevenue streams. Visit CafePress at http://www.cafepress.com.
About the Entertainment Industry Foundation
The Entertainment Industry Foundation (EIF), as a leading charitableorganization of the entertainment industry, has distributed hundreds ofmillions of dollars to support programs addressing critical health, educationand social issues.Media Contact Marc Cowlin Sara Doepke 650.655.3039 firstname.lastname@example.org