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"We have the highest respect for CMS and are excited to continue our work with them to get this critical information to America's seniors," said Carolyn Tieger, Partner and Managing Director of Porter Novelli's Washington office. "This is just the type of challenge we excel at -- a complex effort, with a tremendous range of audiences and the need to work across the full spectrum of communications channels."
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Porter Novelli will work with CMS to create an integrated multimedia and grassroots education campaign to encourage America's seniors and caregivers to make the most of the prescription drug and other benefits offered by Medicare -- how to enroll, how to choose the plan that best fits their needs, and the importance of revisiting and updating plans during the Open Enrollment season.
"Promoting Open Enrollment to America's seniors goes far beyond telling them it is time to look at their health coverage. We will need to consider seniors who are in a Medicare drug plan already, but whose circumstances may have changed, as well as seniors who are newly eligible," said Ellen Field, Executive Vice President and head of Porter Novelli's Washington health and social marketing practice. "The findings from our current work with CMS, which evaluates the best means for enrolling hard-to-reach seniors eligible for the low income subsidy - also will be vital to the 2009 Open Enrollment strategy."
In developing and implementing this effort for CMS, Porter Novelli will draw on its deep heritage in health communications and public education, dating from its groundbreaking work on cholesterol and high blood pressure education, to recent efforts in communicating USDA's new food pyramid guidelines.
About Porter Novelli
Porter Novelli was founded in Washington, D.C., in 1972 and is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). With 100 offices in 60 countries, we take a 360-degree view of clients' businesses to build powerful communications programs that resonate with critical stakeholders. Our reputation is built on our foundation in strategic planning and insights generation and our ability to adopt a media-neutral approach. We ensure our clients achieve Intelligent Influence, systematically mapping the most effective interactions, making them happen and measuring the outcome. Many minds. Singular results.
SOURCE Porter Novelli
