KING OF PRUSSIA, Pa., Feb. 21, 2019 /PRNewswire-PRWeb/ -- CMI Media, media planning for the nation's top healthcare companies
ByConsumer, like its ByDoctor® counterpart, enables CMI Media to develop and execute data-supported strategic targeting and channel delivery strategies that drive engagement results, impacting our healthcare clients' bottom-line. CMI Media clients have realized hundreds of millions of dollars in savings from ByDoctor, and will enjoy the same impact with ByConsumer. All falling under the ByTarget® umbrella, ByConsumer and ByDoctor are data and technology platforms built with privacy in mind for customer universe identification, segmentation, media planning, activation and campaign measurement. CMI Media's in-depth knowledge of consumers and HCPs, the media landscape, measurement, and customer-specific analytics allow us to create seamless omni-channel marketing campaigns for our clients, yielding enriched customer experiences that result in positive ROI.
"A major benefit of bringing together our ByConsumer and ByDoctor data under the ByTarget brand is improved patient-HCP dialogue, and outcomes resulting from improved targeting of consumers with HCPs," explained Chief Commercial Officer Dr. Susan Dorfman. "This is a game changer for pharma."
ByConsumer brings many firsts to pharma marketing. Its benefits include:
CMI Media, along with its sister agency Compas, has brought many firsts to the healthcare marketing, and is this year celebrating its 30th anniversary as the leading healthcare-focused media buying and planning resource to the world's game changers in pharma and life sciences.
About CMI Media Well-known as a media planning organization for healthcare clients, CMI Media, a WPP company (NYSE: WPP, http://www.wpp.com), and its sister agency Compas, Inc. together form the indispensable strategic marketing partner to the world's game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has offices in eight locations across the US. The family of companies is actively recruiting for healthcare marketing jobs via http://www.cmimedia.com/career.
SOURCE CMI Media
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