Bumble Bee Foods(R) Launches BeeWell for Life(TM) Interactive Health Program

Wednesday, March 24, 2010 General News
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SAN DIEGO, March 23 Bumble Bee Foods®, America's leading premium seafood company, announced that it is rebranding its annual interactive health and wellness program (formerly BeeWell Miles) as BeeWell for Life(TM). Designed to encourage a more holistic and year-long approach to active living and good nutrition, the signature program by Bumble Bee aims to inspire people to exercise, stay active and eat healthier using the dedicated resource Web site www.beewellforlife.com. It will continue to benefit Breast Cancer Network of Strength®.

Through the program Web site, other online communities and on-the-ground events, BeeWell for Life(TM) provides resources and tools to help consumers achieve a healthy lifestyle. In addition to daily measurement tools, Coach Jenny Hadfield offers helpful suggestions for workouts and other activities to stay active. Nutritionists Willow Jarosh and Stephanie Clarke provide tips on good nutrition and healthy recipes.

BeeWell for Life(TM) also provides tools to measure energy balance. By logging miles and diet information daily, participants can assess and manage their daily calorie intake against the calories they expend with exercise.

"An active lifestyle coupled with good nutrition is a recipe for healthy living," said Dave Melbourne, senior vice president with Bumble Bee Foods. "We're pleased to provide participants with actionable information through BeeWell for Life(TM) that can be easily incorporated into their daily routine. We believe that BeeWell for Life(TM) can be a strong catalyst to help lead a healthier lifestyle and also support a wonderful cause."

Participants in BeeWell for Life(TM) who log the miles they walk, run or bike help make a difference for Breast Cancer Network of Strength. Breast Cancer Network of Strength initiatives include the 24/7 YourShoes(TM) Breast Cancer Support Center, survivor and partner match programs, and wig and prosthesis banks. For each mile logged through www.beewellforlife.com between now and October 31, 2010, Bumble Bee will donate 15 cents per mile. When one million miles are logged, the company will make an additional $50,000 contribution, for a total donation of $200,000.

Another addition to the BeeWell for Life(TM) program in 2010 is a partnership with iVillage to support its Walk ON Rock ON challenge. The partnership with iVillage was established to enhance the information and channels available to prospective participants to learn more about ways to "BeeWell." iVillage joins other partners like Lady Foot Locker® in helping to motivate members to make the most of their active lifestyle throughout the year.

"BeeWell for Life(TM) is an important program for Bumble Bee as part of our continuing commitment to health and wellness, and in advocating the importance of a healthy lifestyle," said Melbourne. "We're pleased to be able to build out the program with some great partners, provide more opportunities to get active and live healthfully--all while supporting something very meaningful. I urge people to sign up."

New members can join the program by visiting www.beewellforlife.com. By joining they also register for the chance to win prizes throughout the year.

About Bumble Bee Foods

Bumble Bee Foods, LLC, headquartered in San Diego, is North America's largest branded shelf-stable seafood company, offering a full line of canned and pouched tuna, salmon, sardine, and specialty protein products marketed in the U.S. under leading brands including Bumble Bee®, Brunswick®, Snow's® and Beach Cliff®, and in Canada under the Clover Leaf® brand. The Bumble Bee brand has established significant consumer awareness and loyalty based on the quality, nutritional value and affordability of its products.

Bumble Bee is a founding member of the Healthy Weight Commitment Foundation--a first-of-kind national initiative involving a coalition of more than 40 retailers, non-profit organizations and food and beverage manufacturers with a mission to help reduce obesity, particularly childhood obesity by 2015.

For more information on Bumble Bee, visit www.bumblebee.com. Join fans of Bumble Bee and healthy living at www.facebook.com/BumbleBeeFoods and www.facebook.com/BeeWellforlife.

About Breast Cancer Network of Strength

Breast Cancer Network of Strength® provides immediate emotional relief to anyone affected by breast cancer through the YourShoes(TM) 24/7 breast cancer support center, which includes the country's only toll-free hotline staffed exclusively by breast cancer survivors.

For more information, visit www.networkofstrength.org. Peer counselors can be contacted at 1.800.221.2141, with interpreters available in more than 150 languages.

Media Contacts Della Sweetman/Brittany Gotschall Fleishman-Hillard, 619.237.7700

SOURCE Bumble Bee Foods

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