SEATTLE, Nov. 14, 2018 /PRNewswire-PRWeb/ -- Brook (https://www.brook.ai), a leading digital health platform for
Brook, a Seattle based digital health company, is developing a personal health assistant technology that provides simple, impactful, data driven support – with medical and health services professional coaching – to help individuals manage diabetes, hypertension and other chronic conditions.
"Healthy habits are the core foundations of successfully managing one's health. The hardest part is knowing how to do this on a daily basis, in a way that is sustainable, and that meets the needs of wherever someone is on their health journey. We have seen some amazing results with our diabetes population and the extension to general health and other cardiometabolic syndrome conditions is a natural extension of expanding our platform" says Oren Nissim, CEO and Co-founder Brook.
General Health and Hypertension: The Rationale
"The new skills we built into the product for hypertension required us to go deep on everything around blood pressure: from how to measure, what the numbers mean, how to practice good measurements, into the different dietary treatments for hypertension and how one can lead a healthier lifestyle, to keep their hypertension to a minimal level," said Nissim.
He adds: "General health is simply an extension of our service to anyone in need of managing their health better even without a chronic condition, but needs assistance in the day to day management of their healthy habit. Managing health requires a holistic view and that is what Brook delivers."
How Brook Works - Augmented Intelligence
Brook combines the collection and assessment of data with the opportunity for human connection and conversation via its specialist expert team. The goal is to empower people to have complete control over the management of their condition, turning it into a natural course of action and behavior. The technology allows for easy data collection, and capability of turning the information into insights for people to make impactful decisions about their heath.
Utilizing mobile sensors, Brook tracks and interpret critical data such as activity and sleep, and runs a powerful routine analysis engine that quickly captures diabetes and behavior data. Brook than combines and connects the use of a chatbot with a human expert team. This unique process is Augmented Intelligence - to provide people with a 24/7 support for their successful diabetes management. This approach allows for true scalability of the model: As more and more people get diagnosed Brook's Augmented Intelligence approach I will be critical to how to the service is deployed to a growing population.
Industry Veteran Joins Board
Kent Marquardt, formerly the Executive Vice President and Chief Financial Officer at Premera Blue Cross, has joined the Board of Directors.
Adds Nissim: "We are excited to have Kent's breadth of industry experience and expertise available to our team as we grow the business. For nearly two decades, Kent has worked closely with key populations in the health care environment to develop and deliver innovative and impactful services. He's the right director at the right time for Brook and the populations we aim to serve."
In his role at Premera, Marquardt was responsible for the Premera family of companies' finance, actuarial, corporate informatics, underwriting, and healthcare economics departments. He also had responsibility for the Innovation program and Strategic Investments and was part of the Executive Leadership Team that drove overall strategy and long-term direction. Marquardt is currently the CEO of Maverick Advisors, LLC. Maverick specializes in innovation and strategy with healthcare companies. Maverick has special focus on companies using analytics and customer engagement to attack inefficiencies in health care costs.
About Brook Brook is your Personal Diabetes Assistant and your companion for personal empowerment and intelligent support. Brook provides simple, savvy, data-driven support to help you stay in a healthy blood sugar zone. The company believes in progressive empowerment for better living with diabetes and other conditions. For more information, please visit: http://www.brook.ai.
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