British Military Fitness Launches 'My Fitness Instructor' App for iPhone

Tuesday, March 23, 2010 General News
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LONDON, March 23, 2010 /PRNewswire/ -- British Military Fitness (BMF), the UK's largest outdoor fitness provider has always

believed that the world is your gym, and that your body is all the equipment you need. Now, they want you to let your iPhone be your instructor.

My Fitness Instructor takes a fresh look at fitness with real BMF instructors motivating and

encouraging you through a workout session that's tailored just for you, complete with video demonstrations of all exercises. This is a new concept in fitness Apps, encouraging people to exercise outdoors, at a time that suits them. The app launches on March 26th.

Major Robin Cope (Ret'd), Managing Director at BMF is confident My Fitness Instructor will change many people's perceptions of fitness Apps and what they can do for you, "There is no other App on the market that is as interactive or will motivate you towards your fitness goals. Our technology creates hundreds of thousands of unique workouts and at BMF, we believe you can only improve when your routine is kept fresh, and that's what we've achieved with My Fitness Instructor. BMF's members are living proof that this type of training works."

My Fitness Instructor is fully personalised to your fitness level, intensity and focus areas - all you need to do is switch on and be guided through the workout. Each time you come back to use My Fitness instructor, expect a new and exciting session, picked from one of the 5 million+ possible combinations. Additional features will allow you to workout with others using the "share with a friend" option and constantly measure your improvement in both strength and stamina using the fitness test component.

"Our focus at BMF is to get as many people exercising outdoors as possible and we believe that My Fitness Instructor will be a great fitness product for anyone, whether they're a current BMF member or not. New on-going updates will also be introduced including more instructors, new circuits and GPS functionality," says Cope. My Fitness Instructor will be available in the iTunes store on 26th March.

    For more information about the BMF App visit
    Note to the editors

    British Military Fitness App - key features

    - BMF App is known as My Fitness Instructor
    - You can pick your virtual BMF instructor from a choice of three
      instructors, each catering for a different level of fitness experience.
    - Choose your workout goals to generate a unique, real-time audio
      training session ensuring that every workout is a unique experience.
    - Synchronise your workout with a friend to share the experience
    - Optional video demonstrations for all exercises
    - Use fitness tests, heart rate monitor and BMI to chart your
      progress day by day, month by month
    - Download new instructors and new exercises
    - Compatible with iPhone 3G/3GS, iPad, iPod, iPod Touch 2nd Gen and

About British Military Fitness

British Military Fitness was founded by Major Robin Cope (retired) in 1999 as an alternative to "The lycra clad, swiss ball using, water fountain world of gyms!" The idea behind it was to provide the motivation that the vast majority of us lack when it comes to getting fit. Robin also realised that for any fitness training to be long term and effective, it has to be fun. (It must be working because we currently have over 5000 members exercising every week at our classes.)

Robin always says to our new instructors that if at the end of a class the members feel they have physically achieved something and had fun, then they have been a success.

At BMF we also offer a wide range of events for our members as well as corporate training for companies and bespoke fundraising events for charities.

The BMF Team

BMF is run by a small but experienced team, with over 60 years military service between them. Our main aim is to ensure that our clients get maximum enjoyment and achievement out of our fitness training classes and other activities.

For more information/photography, or to arrange an editorial feature, please contact Laura Kettle at British Military Fitness on +44(0)207-751-9742 or email

SOURCE British Military Fitness (BMF)


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