Big Pharma Insights On a Small Pharma Budget - Pivotstream On-Demand Analytics Deliver Better Marketing ROI for Sanvita

Thursday, March 11, 2010 General News
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HUDSON, Ohio, March 10 Faster, better intelligence about physicians, competitors, and markets will now enable Sanvita LLC, a leading provider of Consumer Blood Glucose products, to optimize their strategic decision making ability. Pivotstream, the on-demand analytics and business intelligence provider, integrates prescriber data into a web-based analytics portal for Sanvita sales and management.

Jim Lanza, Director of Sanvita Consumer Glucose states, "Just as we are committed to providing high quality products and services to customers, we are committed to providing the best intelligence to our field sales professionals. Pivotstream allows us to easily deploy real-time, business-critical information over the web so we can make strategic decisions. Our field sales professionals can instantly review, sort and analyze key prescriber data such as prescription, insurance, and distribution information to support their business development and strategic planning. We have been very pleased with the service and functionality of Pivotstream. Our next step is to investigate its ability to incorporate our factory sales data and CRM metrics into its intelligence, making it a comprehensive solution for our needs."

Jeff Elderton, CEO of Pivotstream adds, "The mid-tier Pharma companies face a challenge - they often cannot afford the six-figure BI systems the giants use, but they also cannot afford to be uncompetitive with marketing intelligence. Affordable, high-quality insights are the great equalizer for pharmaceutical companies trying to compete. Quantifying the ROI of physician sampling or messaging techniques allows companies to optimize their spending."

"In support of this and other business growth, we are pleased to announce two very important additions to the management team. Nan Froisland joins Pivotstream as Vice President of Services and Operations. Froisland has an extensive BI background including 17 years with JDA in BI product development and Supply Chain consulting with the largest of retailers. Also joining Pivotstream as Chief Technology Officer is Rob Collie. Collie led Software Design and Program Management for Microsoft on several well-known programs, to include Excel, Bing, and Windows Installer. Collie is the leading authority on PowerPivot, a yet-to-be released Microsoft BI offering he helped engineer. Collie maintains the definitive FAQ on PowerPivot for the rapidly growing user community at Rob and Nan's skills will allow us to deploy our insights across several hosted platforms. This keeps the cost to a minimum while allowing the insights to be world-class. The combination of Supply Chain and Technology expertise these two contribute will allow our rapid growth to continue in several new directions."


Sanvita is an independent, wholly owned subsidiary of Nova Biomedical and the exclusive distributor of NovaMax® products in the United States. Sanvita is committed to providing quality products and services that improve the lives of diabetes patients. As dedicated professionals working with leading manufacturers and businesses nationwide, Sanvita offers broad expertise within the healthcare industry. Sanvita is committed to providing exclusive products that will drive demand, reduce costs and increase efficiency for our customers.


Pivotstream is a SaaS (Software-as-a-Service) Business Intelligence and Analytics Consultancy for Pharmaceutical and Consumer Packaged Goods (CPG) manufacturers, retailers, and distributors. Pivotstream is an On-Demand Collaborative Analytics Solution which requires no IT spend and is subscription-based. At the intersection of Syndicated CPG Data, Syndicated Pharma Data (IMS, WK), Distributor Data (VIP), Demographic Data, Retailer POS, and your Internally-generated data (shipment, forecast, budget, financial, and more) you will find Pivotstream automating the delivery of previously undiscovered insights.

SOURCE Pivotstream

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