COCHIN, India, March 26, 2018 /PRNewswire/ --
Arjuna Natural Ltd., launches ShodenŽ, its high-potency, all-naturalashwagandha extract, at Vitafoods, Geneva, Booth #J30 2018.
(Photo: https://mma.prnewswire.com/media/658605/Arjuna_Naturals_Ashwagandha.jpg )
ShodenŽ is the highly bioactive extract of ashwagandha
Innova Market Insights reports +18% average annual growth for new product launches featuring ashwagandha as an ingredient (Global, CAGR 2013-2017). In 2017, 59% of all new product launches tracked with ashwagandha as an ingredient are supplements, while 13% of all new product launches tracked with ashwagandha are soft drinks, compared to just 4% in 2013. In 2017, 49% of all new product launches reported with ashwagandha as an ingredient featured an energy claim.
Ashwagandha, also known as 'Indian winter cherry' and 'Indian ginseng', is one of the most important herbs used in traditional medicine in India, has been used in Ayurvedic and indigenous medicine for more than 3,000 years.
Ashwagandha extract contains alkaloids. Some of the alkaloids are toxic and it is technically challenging to remove them and keep the product safe to use. Arjuna developed a new, proprietary method of purification, based on traditional Indian processes, that targets and removes only toxic alkaloids, while retaining the beneficial bioactive ones. "Results following tests of ShodenŽ in multiple trials at Arjuna's R&D lab proved the ability of this gentle process to ensure a pure, safe-to-use ashwagandha," says Benny Antony, PhD, Joint Managing Director for Arjuna. Activity of each product batch is guaranteed tested and confirmed by in vivo testing.
Patent protected Shoden has a high amount of glycowithanolides in comparison to other ashwagandha extracts in the market. "We identified specific locations/farms in India for the cultivation of ashwagandha under our supervision and harvested once the crop reaches optimal growth level that allow us to provide supplement manufacturers a consistent, potent ingredient," adds Antony. "Arjuna also maintains transparency and traceability from-farm to supplement to guarantee a stable, safe supply."
Arjuna's production processes and products meet market-specific regulations worldwide. A GMP-certified, SAP-driven company, Arjuna has achieved international certifications including ISO22000, Kosher and Halal. Arjuna continues to engage in research and development, with continuing scientific validation of its novel product line through advanced clinical studies.
Visit us at Vitafoods, Geneva, Booth #J30
For further information, please contact:
Company contact Benny Antony, PhD Joint Managing Director Email: firstname.lastname@example.org Website: http://www.arjunanatural.com Twitter: @ArjunaExtracts Press Contact NutriPR Liat Simha Tel: +972-9-9742893 E-mail: email@example.com Website: http://www.nutripr.com Twitter: @LiatSimha
SOURCE Arjuna Natural Ltd.
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