PHOENIX, May 17, 2011 /PRNewswire/ -- Arizona Sunwash Corporation is excited to announce the release of Solise® – the
Designed to make daily sun protection as easy as possible, Solise is a first line of defense for protection from incidental sun exposure – the leading cause of non-melanoma skin cancer and premature aging.
"Solise body wash and hand wash cleanse like other premium moisturizing washes with the added benefit of sunscreen," explains Michael Doyle, partner, Arizona Sunwash Corporation, and creator of Solise's patented multi-phase emulsion formula. "Our unique formula employs natural soy emollients to bind the sunscreen with the body's natural oils. You simply lather, rinse, and towel-dry as usual for full SPF 15 protection. Solise leaves your skin soft and smooth without the greasy residue typical of most sunscreens."
Solise has been awarded the Skin Cancer Foundation's prestigious Seal of Recommendation. To earn the Seal, a manufacturer must provide scientific data showing that its product sufficiently and safely aids in the prevention of sun-induced damage to the skin and verifies the SPF claim. Products receiving the Skin Cancer Foundation's Seal of Recommendation are rigorously reviewed by a committee of renowned photobiologists – experts in the study of the interaction of ultraviolet radiation and skin. The entire committee must be completely satisfied with the testing results in order for a product to be granted the Seal.
"We are pleased that the Skin Cancer Foundation recognizes the benefits and performance of our unique product. With Solise, we aim to protect those people who otherwise do not take the time to apply sunscreen daily, as well as give added protection to the people that do," states Dale Lillard, president, Arizona Sunwash Corporation.
The concept of Solise was born out of Dale Lillard's desire to protect his children from the harmful effects of the Arizona sun. A high-tech entrepreneur living in Phoenix, Lillard dreaded the daily struggle to apply sunscreen to his children. Frustrated by the limited sunscreen products available, he thought that if he could combine his children's bath with the application of sunscreen, this daily routine would get a lot easier. In pursuit of his novel idea, Dale spoke to body-product formulators, chemists, and scientists who study soaps and cleansing. They told him this concept was not possible.
It wasn't until Dale partnered with his neighbor, Michael Doyle, an engineer and chemist who specializes in designing complex emulsions, did Solise come into being. The two partners spent over five years designing and testing the complex formulation that both cleanses impurities and imparts lasting sun protection.
All Solise skin care washes are tested according to FDA guidelines, are non-comedogenic, not tested on animals, made in the U.S.A., and carry the Skin Cancer Foundation's Seal of Recommendation.
Now everyone can protect themselves year-round from the harmful effects of incidental sun exposure without changing their daily routine. Solise body wash and Solise hand wash are available online at http://www.solise.com and Amazon.com, for $13.99 (8 oz. bottle), and at select retail stores nationwide.
Arizona Sunwash Corporation was founded in 2007 with the mission to make sun protection a part of everyone's daily skin care routine. Solise body wash and Solise hand wash are its flagship products.
SOURCE Arizona Sunwash Corporation
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