An Open Letter to Parents, Students, School Administrators, & Health Care Officials from Soapopular(R)

Friday, November 9, 2007 General News
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Every day brings new reports of students becoming infected -- and in somecases dying -- of MRSA (methicillin-resistant staphylococcus aureus), apotentially lethal form of staph infection that's easily acquired in publicschools, universities and colleges. The most prominent symptoms include skinabscesses and/or infections.

While MRSA is more pervasive within health care facilities and attacksthose with low immune systems, children and young adults in school and publicenvironments are equally susceptible, as the bacterium is spread easilythrough skin-to-skin contact, open cuts, abrasions, and contact withcontaminated surfaces.

On October 16, the US Center for Disease Control (CDC), reported 94,360MRSA infections and 18,650 MRSA deaths in 2005, more than the number of AIDS-related deaths in the same year. Most experts expect that once tallied, MRSA-related statistics for 2006 and 2007 will prove to be considerably higher.

Even more disturbing, officials representing the CDC, the country'sforemost source of information for best hand hygiene practices, haveacknowledged that's it recommendations, first published in 1996 andspecifically intended for health care institutions, have not been updated withregard to the use of rinse-free hand sanitizer products.

Although the CDC actually cautions against the use of alcohol-basedproducts in particular situations, it remains steadfast by exclusivelypromoting alcohol-based sanitizers as the alternative to soap and water; alldespite the fact that in recent years, equally effective and altogether safer,alcohol-free (non-flammable and non-toxic) hand sanitizer technologies havebeen developed and introduced to the market place.

Selective, and responsibly manufactured alcohol-free sanitizers haveproven to be not only as efficient in killing MRSA and other common germs andviruses, but certain of these products remain effective longer, kill bacteriathat alcohol cannot, and safer to use in any environment.

Most importantly, given that schools, universities, and licensed day carefacilities throughout the country have been outright banning alcohol-basedproducts due to their inherent dangers and noxious side effects, includingskin irritations and risk of infection when exposed to open cuts, the currentMRSA outbreak has created a dangerous conundrum for students, teachers,parents, and our communities.

The good news is that MRSA, and most other easily transmitted germs andviruses can be avoided with simple precautionary steps. The most essentialinclude frequent hand washing with soap and water, and proper bandaging ofcuts and abrasions. But when washing with soap and water isn't readilyconvenient, appropriate hand sanitizing products should be applied.

Alcohol-Free Hand Sanitizers -- The Popular Choice

Our product is called Soapopular(R); and includes a full line ofindependently tested, alcohol-free, rinse-free, and fragrance free foaminghand sanitizers. First introduced to the Canadian marketplace three years agoin conformance with strict medical and food compliant guidelines,Soapopular(R) is FDA-registered and now available throughout the US andworldwide.

We're passionate about the quality of our product, and we're determinedthat alcohol-free is the most logical and most pragmatic hand sanitizingalternative. We're ready to put our resources into your hands, and offer anational proposition.

Soapopular(R) is dedicated to promoting responsible hand hygiene practicesand helping to eliminate the spread of MRSA. We're determined to keep ourschools and workplaces protected, and our kids safe.

*Subject to availability, and terms and conditions displayed

For additional information, product samples and interview requests pleasecontact dna public relations at 914.925.2300 or info@dnapublicity.comNEW YORK, Nov. 8 /PRNewsw

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