Advertising Icon, Helayne Spivak, Joins Saatchi & Saatchi Consumer Health+Wellness Reinvention as Chief Creative Officer

Thursday, September 20, 2007 General News
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NEW YORK, Sept. 19 Saatchi & Saatchi ConsumerHealth+Wellness (formerly known as Saatchi & Saatchi Consumer Healthcare),today announced that Helayne Spivak has joined the agency as Chief CreativeOfficer. This newly created position is a reflection of Saatchi & SaatchiConsumer Health+Wellness' (SSCH+W) commitment to being at the forefront of adynamic marketplace where consumer perceptions of health are vitallyimportant, highly personal, and constantly changing.

Ms. Spivak comes to Saatchi & Saatchi Consumer Health+Wellness withunparalleled experience and achievements. Her award winning career in theadvertising business includes an incredibly extensive range of clients across,virtually all industries.

In making the announcement, Jim Joseph, Executive Vice President andManaging Director, and chief architect of the new strategic direction forSaatchi & Saatchi Consumer Health+Wellness said, "Understanding how to reachout to consumers and connect with their wellness needs and attitudes is key toa brand's success in this space. We want to leverage our DTC healthcareknowledge to help consumers make proper healthy choices in every aspect oftheir lives. Helayne is the pivotal ingredient in our ability to deliver justthat. And of course, having someone of Helayne's caliber join our industryshould signal a huge shift in the legitimacy of healthcare marketing toconsumers. This is a complete necessity in this information-explosion age."noted Mr. Joseph.

"To borrow a phrase I coined for a recent project, health is the newwealth", said Ms. Helayne Spivak. "It's where the marketing world is headed.Saatchi & Saatchi Consumer Health+Wellness is just getting there a littlefaster than everybody else". Ms. Spivak adds, "For Baby Boomers, health andwellness is the primary, personal goal. For advertisers and their agencies,it's a huge, ever-expanding new market that is waiting for someone who knowshow to address it. When I met Jim, I knew instantly that we both shared thesame perspective and the same vision for the industry ... and how thisagency fits into it."

About Helayne Spivak

Helayne Spivak has been recognized by The Wall Street Journal in theirLeaders Campaign, has received The Matrix Award for Women in Communications,was on the cover of Working Woman Magazine for which she wrote the coverarticle, was one of the top 50 Women In Business by Business Week magazine,and served as Television Judge at the Cannes Advertising Festival. She hasalso won many awards for her individual work including Clios, The One Show,Cannes, and Effies.

About Saatchi & Saatchi Consumer Health+Wellness (SSCH+W)

SSCH+W, a Publicis Healthcare Communications Group agency, is a member ofSaatchi & Saatchi Healthcare Communications. Formerly known as Saatchi &Saatchi Consumer Healthcare, the agency's mission is to provide integrated andholistic marketing solutions to brands that have a health message forconsumers. Capabilities include advertising, relationship marketing,interactive and promotion. Clients include AstraZeneca, Pfizer, sanofi-aventis, Bristol-Myers Squibb, Transitions, and Frontline. Saatchi & SaatchiHealthcare Communications includes two other agencies, both serving theprofessional healthcare market: Saatchi & Saatchi Healthcare Advertising andSaatchi & Saatchi Healthcare Innovations. Web site:

About Publicis Healthcare Communications Group (PHCG)

The Healthcare Group is a fully-integrated division of Publicis Groupe SA.As one of the largest healthcare communications groups in the world, PublicisHealthcare has more than 2,700 employees in 10 countries. Worldwide servicesinclude advertising, medical education, sales and marketing, and medical andscientific affairs. Publicis Healthcare offers its clients a strategicpartnership, a strong focus on ensuring value for their marketing spend, an

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