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WEST CONSHOHOCKEN, Pa., June 11, 2018 /PRNewswire-PRWeb/ -- Advantexe, a global leader in business simulation-centric talent development solutions, today announced the launch of a new business simulation learning program, The Pharmaceutical Marketing Simulation™. This interactive learning tool is designed to provide pharmaceutical marketers with the opportunity to manage and market a sophisticated portfolio of specialty pharmaceutical products in a market that will soon experience the emergence of new therapies and new competition. It provides a risk-free, engaging learning environment where innovative and creativity can be applied in real-world contexts to strengthen the effectiveness of learning.
In the simulation, learners take on the role of Vice President of Marketing and are a member of the Senior Leadership Team. In this role, they are responsible for making operational marketing decisions in support of the overall company strategy. Learners determine a marketing budget, product strategy, and marketing team structure. In addition, they must manage the business implications of allocating specific product budgets across a complex marketing and communications mix to drive brand awareness, brand contribution, and the profit of the business. This dynamic simulation helps learners:
The business simulation can be used as part of an Advantexe integrated learning journey, or because of its unlimited flexibility for learning, can be delivered as part of any existing learning solution – whether in a live or virtual classroom, as an eLearning module, or as some sort of blended solution.
About Advantexe
Advantexe Learning Solutions partners with clients around the world to build the business acumen, leadership and selling skills needed to execute their business strategies and achieve meaningful business results. Our comprehensive toolkit includes skills assessments, dynamic learning engagements powered by computer-based business simulations and reinforcement tools that encourage immediate skill application. These elements combine to produce a measurable and lasting impact on our clients' businesses.
Media Contact: Jim Brodo, CMO – Advantexe Jim dot brodo at advantexe.com
SOURCE Advantexe Learning Solutions
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In the simulation, learners take on the role of Vice President of Marketing and are a member of the Senior Leadership Team. In this role, they are responsible for making operational marketing decisions in support of the overall company strategy. Learners determine a marketing budget, product strategy, and marketing team structure. In addition, they must manage the business implications of allocating specific product budgets across a complex marketing and communications mix to drive brand awareness, brand contribution, and the profit of the business. This dynamic simulation helps learners:
- Gain insights into strategic and tactical digital marketing in support of the strategic and financial sides of running a pharmaceutical company
- Understand the tools of marketing and how they impact business results
The business simulation can be used as part of an Advantexe integrated learning journey, or because of its unlimited flexibility for learning, can be delivered as part of any existing learning solution – whether in a live or virtual classroom, as an eLearning module, or as some sort of blended solution.
About Advantexe
Advantexe Learning Solutions partners with clients around the world to build the business acumen, leadership and selling skills needed to execute their business strategies and achieve meaningful business results. Our comprehensive toolkit includes skills assessments, dynamic learning engagements powered by computer-based business simulations and reinforcement tools that encourage immediate skill application. These elements combine to produce a measurable and lasting impact on our clients' businesses.
Media Contact: Jim Brodo, CMO – Advantexe Jim dot brodo at advantexe.com
SOURCE Advantexe Learning Solutions
