Advantexe Launches New Business Simulation for Pharmaceutical Marketing Professionals

Monday, June 11, 2018 Drug News
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Advantexe launches new Pharmaceutical Marketing Simulation™ to provide pharmaceutical marketers with the opportunity to learn how to leverage digital and business technologies to be more analytical, approach each brand strategically, and understand how to execute brand strategies that lead to specific business outcomes.

WEST CONSHOHOCKEN, Pa., June 11, 2018 /PRNewswire-PRWeb/ -- Advantexe, a global leader in business simulation-centric

talent development solutions, today announced the launch of a new business simulation learning program, The Pharmaceutical Marketing Simulation™. This interactive learning tool is designed to provide pharmaceutical marketers with the opportunity to manage and market a sophisticated portfolio of specialty pharmaceutical products in a market that will soon experience the emergence of new therapies and new competition. It provides a risk-free, engaging learning environment where innovative and creativity can be applied in real-world contexts to strengthen the effectiveness of learning.

In the simulation, learners take on the role of Vice President of Marketing and are a member of the Senior Leadership Team. In this role, they are responsible for making operational marketing decisions in support of the overall company strategy. Learners determine a marketing budget, product strategy, and marketing team structure. In addition, they must manage the business implications of allocating specific product budgets across a complex marketing and communications mix to drive brand awareness, brand contribution, and the profit of the business. This dynamic simulation helps learners:

  • Gain insights into strategic and tactical digital marketing in support of the strategic and financial sides of running a pharmaceutical company
  • Understand the tools of marketing and how they impact business results

"While many functions within the global pharmaceutical company have been disrupted, none has been disrupted more than the function of Marketing. The day of the brand-sponsored pizza party is long over," says Robert Brodo, CEO of Advantexe. "Today, pharmaceutical marketing has evolved into a business science. To successfully compete, marketers need to develop more strategic skills. They need to leverage digital and business technologies to be more analytical, and understand how to execute brand strategies that lead to specific business outcomes. Our new business simulation, allows learners to build critical skills and experience the systemic consequences of their actions by uncovering the interactions that can prevent or assist in the execution of strategy."

The business simulation can be used as part of an Advantexe integrated learning journey, or because of its unlimited flexibility for learning, can be delivered as part of any existing learning solution – whether in a live or virtual classroom, as an eLearning module, or as some sort of blended solution.

About Advantexe

Advantexe Learning Solutions partners with clients around the world to build the business acumen, leadership and selling skills needed to execute their business strategies and achieve meaningful business results. Our comprehensive toolkit includes skills assessments, dynamic learning engagements powered by computer-based business simulations and reinforcement tools that encourage immediate skill application. These elements combine to produce a measurable and lasting impact on our clients' businesses.

Media Contact: Jim Brodo, CMO – Advantexe Jim dot brodo at


SOURCE Advantexe Learning Solutions

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