AVP Crocs Tour Announces Season-Long Contract With Naked Juice

Thursday, June 12, 2008 General News
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LOS ANGELES, June 12 AVP, Inc.(OTC Bulletin Board: AVPI) (http://www.avp.com), a lifestyle sportsentertainment company focused on professional beach volleyball, has announcedNaked Juice, creators of all-natural 100 percent juices and juice smoothies,will sponsor 16 AVP Crocs Tour stops during the 2008 season. The one-yearcontract gives Naked Juice exclusivity in the categories of fruit juice andready-to-drink smoothies at all sponsored events.

"Naked Juice's healthy, nutritious beverages are perfect fuel for AVPathletes," said Leonard Armato, CEO and commissioner of the AVP Crocs Tour."We look forward to partnering with Naked Juice for the rest of the 2008season."

"The AVP Pro Beach Volleyball Tour and Naked Juice are a perfect duo,"said Ashlyn Neff, grassroots marketing manager, Naked Juice. "The fun, healthyand active nature of the AVP tour matches the interests of our devotees, theintegrity of our 100 percent juices and smoothies, and the overall personalityof the Naked Juice brand."

Naked Juice focuses on preservative-free (thus "naked"), no-sugar-added100 percent juices and juice smoothies, some of which are boosted withcombinations of proteins, probiotics, vitamins, and herbs.

For the latest news and information and to purchase tickets to upcomingAVP Crocs Tour stops, visit http://www.avp.com.

Fans of the AVP Crocs Tour are encouraged to donate their worn-out Crocsto SolesUnited(SM) -- a first-of-its-kind recycled footwear donation programfrom Crocs, Inc., dedicated to providing new quality footwear to people inneed worldwide. Used Crocs(TM) shoes will be collected at every AVP CrocsTour stop and participating retail locations, after which the Crocs(TM) shoesare cleaned, ground into new material and made into new recycled shoes. Todate, Crocs has donated over one million pairs of shoes. In 2008, the goal isto donate 2 million pairs of recycled shoes to those in need.

About AVP, Inc.

AVP, Inc. is a leading lifestyle sports entertainment company focused onthe production, marketing and distribution of professional beach volleyballevents worldwide. One of the fastest growing entities in the sports world, theAVP operates two of the industry's most prominent national outdoor touringseries, the AVP Pro Beach Volleyball Tour (1983) and the AVP Hot Winter NightsIndoor Tour (launched in 2008). The AVP is set to stage more than 35 eventsthroughout the United States in 2008 and features more than 150 of the top menand women competitors in the sport. At the 2004 Athens Olympics, AVP athletesrepresenting the United States won gold and bronze. The medals were the firstwon by the U.S. women in professional beach volleyball, and the 2007 WorldChampions in each gender are AVP athletes. AVP is headquartered in LosAngeles, Calif., and the company's stock trades under the symbol AVPI on theOTC Bulletin Board. For more information, please visit http://www.avp.com.

About The Naked Juice Company

Naked(R) Juice, a leader in the super-premium juice category, was foundedand first marketed towel-to-towel on the beaches of Santa Monica, CA in 1983.The Naked Juice line of all-natural 100 percent juices, fruit juice smoothiesand protein smoothies are made from the best bare-naked fruits and boosts withno added sugar, preservatives, artificial colors or flavors. Naked Juice issold in supermarkets, club stores, health food stores and neighborhood marketsthroughout the nation. For more information, please visithttp://www.nakedjuice.com.

Forward Looking Statements

Some of the information in this press release may contain projections orother forward-looking statements regarding future events or the futurefinancial performance of the Company. We wish to caution you that thesestatements involve risks and uncertainties and actual results might differmaterially from those in the forward-looking statemen

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