AVEENO(R) Announces Sponsorship and Kick-Off of The Skin Cancer Foundation's 'Road to Healthy Skin Tour' Presented by AVEENO(R) and Rite Aid

Saturday, May 3, 2008 General News
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SKILLMAN, N.J., May 2 AVEENO(R) announces theirsponsorship and the official kick-off of The Skin Cancer Foundation's "Road toHealthy Skin Tour." The tour will offer free full body skin cancerscreenings, conducted by local board-certified dermatologists, in a privateroom inside a 38-foot customized RV. The tour kicks off May 2nd in New YorkCity's Union Square, and will visit more than 50 cities at 100 differentlocations across the country through October 2008.

"Skin cancer is the most common form of cancer in the United States,diagnosed in a million people annually," says dermatologist Jeanine Downie,MD. "Skin cancer is also the most preventable and curable form of cancer ifit is detected early. The goal of this tour is to educate people nationwideabout the importance of getting an annual skin check with their doctor, andget the message out that it is crucial for everyone, no matter their skincolor, to start wearing a sunblock with at least an SPF of 15 or highereveryday, all year long."

According to The Skin Cancer Foundation, skin cancer is among the fastestgrowing cancers in the US. However, 40 percent of people admit that theynever use sunscreen and only 11 percent use an SPF 15 or higher daily."AVEENO(R) is committed to educating the public about the dangers of the sun,and the importance of sun safety in helping to prevent skin cancer," saysAlissa Hsu Lynch, Group Product Director of AVEENO(R). "By sponsoring thistour, we are confident we can help make a difference in growing awareness andprevention, so people can safely enjoy a healthy outdoor lifestyle.

At each tour stop, consumers will be invited to visit the RV and receive aquick, easy and potentially life-saving full body skin cancer screenings bylocal board-certified dermatologists. Informational material will be providedso that people can learn how to perform monthly skin checks at-home, and howto properly protect themselves from the sun on a daily basis. AVEENO(R) willalso be distributing the AVEENO(R) CONTINUOUS PROTECTION(TM) Sunblock SPF 55,featuring the breakthrough sun protection technology complex, ACTIVEPHOTOBARRIER COMPLEX(TM). Specifically created to deliver optimal, broad andphotostable UVA/UVB protection over time with proper use, ACTIVE PHOTOBARIERCOMPLEX(TM) is a preventative step everyone can take in protecting skin fromthe sun's harmful rays.

For the tour schedule or to learn more about skin cancer prevention,please visit skincancer.org or aveeno.com.

About AVEENO(R):

AVEENO(R), one of the brands of the Johnson & Johnson Consumer ProductsCompany, is the leader in ACTIVE NATURALS(R) technology, including oatmeal andsoy. Recommended by dermatologists and pediatricians for over 60 years, thebrand is committed to developing breakthrough product formulations with newand existing natural ingredients that are clinically proven to deliver realskincare benefits. The AVEENO(R) line includes skincare products for face,body, baby and sun protection.

All AVEENO(R) CONTINUOUS PROTECTION(TM) sunblock lotions and sprayscontain the patented Active Photobarrier Complex(TM), specifically engineeredto deliver very high, very broad and photostable UVA/UVB protection over timewith proper use. In addition to featuring the breakthrough sun protectiontechnology complex, AVEENO(R) adult sunblocks contain natural soy and vitaminsA, C and E to help shield skin from environmental damage and even skin toneand texture, and AVEENO(R) Baby CONTINUOUS PROTECTION(TM) with SPF 55 containsnatural colloidal oatmeal to help prevent moisture loss and soothe skin.

For more information about the AVEENO(R) brand and its product offerings,visit: www.aveeno.com.

About The Skin Cancer Foundation:

The first organization in the U.S. committed to educating the public andmedical professionals about sun safety, The Skin Cancer Foundation is stil

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