A Soup-er Way to Get Back On Track With Weight Loss Goals

Friday, January 11, 2008 General News
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CAMDEN, N.J., Jan. 10 Have you broken your New Year'sresolution to eat right and lose weight? If so, you're not alone. While six in10 (60 percent) Americans would like to lose weight this year, most weightloss resolutions barely make it to Valentine's Day, according to a recentsurvey commissioned by Campbell Soup Company. Americans who have made it agoal to watch their waistlines have taken an average of seven weeks to breaktheir resolution. More than half (51 percent) of those who made thisresolution in the past have only been able to stick to this goal for a monthor less.

"It's no surprise that people fall off the bandwagon so quickly whentrying to lose weight, considering the many cultural obstacles we all face,"said Dr. Barbara Rolls, Ph.D., Guthrie Chair in Nutritional Sciences at PennState University. Dr. Rolls is also the author of The Volumetrics Weight-Control Plan and The Volumetrics Eating Plan, the first books to promote thescientific principles of satiety -- the body's signal that it is full. A keyfinding in Dr. Rolls' 25-year career in research: "Soup is a secret weapon forweight control."

In fact, 66 percent of people recently surveyed said they believe eatingbroth-based soup is a helpful way to feel full and satisfied when watchingtheir weight. According to Rolls, research supports this behavior becauseconsuming soup as the first course of a meal can help individuals to controlcalories. One study found that people who ate soup with a meal consumed about100 fewer calories on average during their entire meal.

January is National Soup Month, which makes it the perfect time to beginincorporating lower-calorie soups into a daily diet regime. "It's important toadd variety to a healthy weight loss plan," said Elizabeth Fassberg, M.P.H.,R.D., owner of EAT FOOD, a food and nutrition consultancy in New York City."Many times people get bored with the same foods and quickly go back to theirown unhealthy way of eating. With lots of different flavors, it's easier tostay on track and stay interested."

Campbell offers more than 80 varieties of soup with 100 calories or lessper serving. This category-leading array means there is sure to be a soup tosuit all tastes and cravings -- each and every day. So if you want to spiceup your diet, look in the soup aisle of your local grocery store for a varietyof great-tasting options, including "Campbell's" condensed, "Campbell'sSelect," "Campbell's Chunky" and "Campbell's Soup at Hand" soups.

According to the survey, Americans who would like to lose weight this yearwill be making a number of changes to their diet, especially eating smallerportions (60 percent), limiting their fat intake (56 percent), controllingtheir sugar consumption (52 percent), and cutting back on carbohydrates (32percent).

For more information on "Campbell's" soup offerings and wellness-relatedtips, visit www.campbellwellness.com.

About The Survey

The survey was commissioned by Campbell Soup Company. Kelton Researchsurveyed 1,000 participants, all of whom are aged 18 and above. The margin oferror for total respondents is +/- 3.1%.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of highquality foods and simple meals, including soup, baked snacks, vegetable-basedbeverages, and premium chocolate products, with annual revenues in excess of$7.8 billion. Founded in 1869, the company has a portfolio of market-leadingbrands, including "Campbell's," "Pepperidge Farm," "Arnott's," "V8," and"Godiva." For more information on the company, visit Campbell's website atwww.campbellsoupcompany.com.

SOURCE Campbell Soup Company

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